Brand Tone

Friendly, Passionate, Community-Oriented, Sassy/Playful

Brand Values

• •Quality
• •Customer Connection/Community
• •Entrepreneurial Spirit & Family
• •Passion for Crafting
• •Supporting Small Businesses

Best Practices

• •Clearly articulate what 'sassy' means for the brand, aiming for empowering and fun rather than potentially abrasive.
• •Consistently use inclusive and warm language that reinforces the 'we're a family with our customers' value.
• •Infuse copy with genuine enthusiasm for crafting and glitter, sharing personal anecdotes or highlighting the joy of creating.
• •Mirror the emphasis on high-quality products with clear, professional, yet engaging copy.
• •Pay attention to customer feedback regarding tone and refine its application in written copy to ensure it lands as intended – playful and confident, not dismissive.

Social Perception

Positive perception of product quality and variety, with a loyal following, but some concerns about the owner's communication style during live events. Potential confusion with 'Sassy Cow Creamery'.

Copy Examples

• •✨ Get ready to SPARKLE like you mean it! ✨ Our NEW [Collection Name] glitters just dropped, and honey, they are *everything*. Hand-picked by yours truly because your creations deserve the BEST. Let's make some magic! #SassyCowSparkle #GlitterObsessed
• •Hey Sparkle Squad! 👋 We're not just a glitter shop; we're a family of crafty, sassy souls! What amazing projects are you dreaming up this week? Share your ideas below – let's inspire each other! 👇 #SassyCowCommunity #CraftingFamily
• •From a kitchen table dream to packing your sparkly orders full-time with my amazing hubby – pinch me! ✨ Every speck of Sassy Cow glitter is sent with love and a whole lotta hustle. Thanks for being on this wild, sparkly ride with us! #SassyCowStory #PassionForGlitter
• •Hold onto your craft aprons! 😉 Our [Sale Name] event is ON! Snag your favorite Sassy Cow goodies at prices that’ll make you wanna glitter bomb everything. Don't walk, RUN to the website! Link in bio! 💖 #SassyCowDeals #GlitterSale
• •Unleash your inner sparkle sass with 'Electric Dreams'! This isn't your grandma's glitter (no offense, Grandma!). Perfect for projects that scream 'LOOK AT ME!' Go on, you know you want to. 😉 High-quality, solvent-resistant, and ready for your boldest creations.