Brand Tone

Friendly, Approachable, and Stylishly Casual

Brand Values

• •Empowerment & Confidence
• •Quality & Affordability
• •Style & Versatility
• •Customer Satisfaction
• •Uniqueness/Handcrafted Element

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining key tone words (e.g., friendly, empowering, stylish, casual, slightly playful), 'words we use,' 'words we avoid,' and examples of good vs. bad copy. Share this with anyone creating content.
• •Know Your Audience: Always write with the target customer in mind. What language resonates with them? What are their style aspirations and pain points (e.g., wanting versatile clothing, needing affordable quality)?
• •Use 'You' and 'We' Consistently: Address the customer directly using 'you' to make the copy feel personal and engaging. Use 'we' to represent the brand as a friendly, helpful entity (e.g., 'We want you to feel...')
• •Incorporate Storytelling (even in small ways): Briefly mention the inspiration behind a piece, how it can make the wearer feel, or a perfect occasion for it. This adds personality beyond just listing features. For example, the description of the shotgun necklace tells a small story about its handcrafted nature.
• •Review and Edit for Tone: Before publishing any copy, reread it specifically checking for tonal consistency. Does it sound like Dalia Jade? Is it friendly, empowering, and stylishly casual? Does it avoid jargon or overly formal language? Read it aloud to catch awkward phrasing.

Social Perception

Positive Customer Experiences, Fashionable & On-Trend, Inclusive & Relatable, Community-Oriented (Potentially)

Copy Examples

• •Instagram Post (New Arrivals): Hello, gorgeous! 👋 Your wardrobe refresh just landed! ✨ From breezy tops perfect for sunshine days to our signature extenders that make *every* outfit work, discover your new faves. Tap the link in bio to shop all things new at Dalia Jade – because you deserve to feel amazing, every single day! #DaliaJadeStyle #NewCollection #BoutiqueFashion #FeelFierce
• •Facebook Ad (Highlighting Dress Extenders): Tired of too-short tops or dresses? We get it! 🙌 Our Dalia Jade dress extenders are here to save the day (and your wardrobe!). Add instant length and a touch of unique style to your favorite pieces. Comfort, confidence, and endless outfit possibilities await. Learn more and find your perfect extender: [Link] #DaliaJade #DressExtenders #FashionSolutions #StyleHack #BoutiqueLove
• •Email Subject Line (Sale Promotion): Treat Yourself! 🎉 Up to 30% Off Your Dalia Jade Favorites! Email Body Snippet: Hey [Customer Name], Ready to add a little extra sparkle to your style? ✨ For a limited time, enjoy up to 30% off select styles at Dalia Jade! It's the perfect chance to snag that piece you've been eyeing or discover something new that makes you feel totally fierce and fabulous. Shop the sale now: [Link]
• •Product Description (for a versatile blouse): Meet your new go-to! This effortlessly chic [Blouse Name] is all about easy style and all-day comfort. Dress it up with a skirt and heels for a night out, or keep it casual with your favorite jeans and sneakers. Made with love and designed to make you feel beautiful, no matter the occasion. Get ready to turn heads! 😉
• •Pinterest Pin Description (Outfit Idea): OOTD Inspo: Pairing our comfy [Product Name] knit with classic denim and these must-have [Accessory Name] for a look that's both sweet and sassy! Perfect for weekend adventures or just feeling good. What's your favorite way to style your Dalia Jade pieces? #DaliaJadeFashion #OutfitInspiration #CasualChic #BoutiqueFinds #StyleItYourWay