Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Playful and Fun, Helpful and Supportive

Brand Values

• •Creativity and Self-Expression
• •Quality
• •Customer Satisfaction
• •Community and Connection
• •Accessibility and Affordability

Best Practices

• •Know Your Audience, Speak Their Language: Use language that resonates with creative, DIY-loving individuals. Keep it light, fun, and relatable.
• •Inject Personality: Don't be afraid to use emojis, playful exclamations (where appropriate), and a touch of "sass" that aligns with the brand name.
• •Stay Enthusiastic: Let your passion for beading and crafting shine through in your words. Use energetic and positive language.
• •Be Visually Consistent: Ensure that the visuals (colors, imagery) used alongside the copy also reflect the brand's vibrant and playful personality.
• •Empower and Encourage: Frame your copy to inspire creativity and make customers feel capable of creating beautiful things. Highlight the fun and satisfaction of the DIY process.

Social Perception

Positive, Engaged Community, Reliable Source for Crafters

Copy Examples

• •Unleash your inner sparkle! ✨ Dive into a world of color with Sassy Bead Shoppe's vibrant beads and fun DIY kits. Let's get crafty!
• •OMG! 🤩 Our NEW [Product Name] collection just dropped, and it's everything you need to sass up your next project! Grab yours before they're gone!
• •Ready for a craft-ernoon? 😉 Our [Kit Name] DIY kit has all the goodies to create something amazing. Perfect for beginners and bead bosses alike!
• •Show us your Sassy creations! 💖 Tag @sassybeadshoppe and use #SassyBeads for a chance to be featured. We can't wait to see what you make!
• •Don't walk, RUN! 🏃‍♀️ Our [Sale Name] is ON! Stock up on your favorite beads and kits at prices that'll make you say 'Yas Queen!' 🎉