Brand Tone

Friendly & Approachable, Enthusiastic & Passionate, Creative & Inspiring, Helpful & Supportive, Playful & Modern

Brand Values

• •Creativity & Originality
• •Quality & Clarity
• •Community
• •Passion for Craft
• •Family & Personal Connection
• •Joy & Color

Best Practices

• •Embrace Enthusiasm & Color: Always inject genuine excitement and a love for color (especially orange!) into your copy. Use vibrant language and descriptive words that evoke creativity and joy.
• •Maintain a Friendly, Mother-Daughter Voice: Write as if you're talking to a friend or fellow quilting enthusiast. Keep the tone approachable and warm, reflecting the unique mother-daughter partnership. Share occasional personal touches or 'behind-the-seams' moments.
• •Focus on Inspiration and Empowerment: Frame your copy to inspire quilters of all levels. Highlight the creative possibilities of your patterns and empower them to try new techniques and create something beautiful and unique.
• •Prioritize Clarity and Helpfulness: Ensure all instructions, product descriptions, and communications are clear, concise, and supportive. Offer tips and encouragement, reinforcing that your patterns are well-written and achievable.
• •Foster Community Engagement: Actively encourage interaction. Ask questions, invite customers to share their projects (using a branded hashtag), and respond to comments and messages in a timely and friendly manner. Make them feel part of the Sassafras Lane family.

Social Perception

Sassafras Lane Designs is perceived as a reputable and inspiring source for modern quilt and bag patterns. Customers appreciate the unique and colorful designs, and the quality and clarity of the patterns are frequently praised. The mother-daughter team aspect is seen positively, adding a relatable and trustworthy element to the brand. They are viewed as active and engaging within the quilting community, both online and at industry events. Retailers and distributors speak highly of their patterns, noting their appeal and salability.

Copy Examples

• •Instagram Post (New Pattern Launch): 'Say HELLO to 'Cityscape Lane'! 🏙️✨ Our newest quilt pattern is bursting with modern lines and vibrant color possibilities, inspired by urban skylines. Perfect for confident beginners and seasoned quilters alike. Swipe to see it in three stunning colorways! Which one will you create? Grab the pattern now – link in bio! #SassafrasLaneDesigns #ModernQuilts #NewPattern #QuiltInspiration #CityscapeLaneQuilt'
• •Facebook Ad (Promoting a Bag Pattern): 'Tired of bags that don't reflect YOUR style? ✨ Design your dream tote with our 'Shayla's Everyday Bag' pattern! It's fun, functional, and features our signature easy-to-follow instructions. Imagine the fabric combinations! 😍 Click to shop now and start your next favorite project! [Link] #SassafrasLane #BagPattern #DIYBag #SewYourStyle #QuiltingCommunity'
• •Blog Post Snippet (Tutorial Teaser): 'Ever wondered how we get those perfect paper-pieced points? This week on the Orange Studio Blog, Kristy is sharing her top 3 tips for mastering foundation paper piecing, featuring a block from our popular 'Arcadia Avenue' series! Get ready to take your skills to the next level. Read more here! [Link] #QuiltingTips #PaperPiecing #SassafrasLaneTutorial #LearnToQuilt #ArcadiaAvenue'
• •Email Newsletter Subject: '🧡 Fresh & Fun! New Sassafras Lane Patterns Inside + A Special Treat! 🧡' Email Body Snippet: 'Hello, fellow creators! Get ready to spark your creativity with our latest collection of quilt and bag patterns, designed with love by Kristy and Shayla. We’re so excited to share these fresh designs, filled with the color and joy you’ve come to expect from Sassafras Lane. Plus, as a thank you for being part of our amazing community, enjoy a free mini-pattern with any purchase this week! [Link to Shop]'
• •TikTok Video Idea Caption: 'Packing up orders and feeling so much gratitude for our amazing Sassafras Lane community! ❤️ Seeing your makes is our FAVORITE thing. What are you stitching up this week? Show us using #SassafrasLaneMakes! #QuiltersOfTikTok #SmallBusinessLove #BehindTheSeams #ModernQuilting #BagMaking'