Brand Tone

aspirational, adventurous, and mysterious

Brand Values

• •Adventure
• •Quality & Design
• •Individuality
• •Simplicity

Best Practices

• •Embrace the Legend: Consistently use storytelling elements related to mystery, legends, and the Sasquatch mythos. This narrative is your strongest differentiator.
• •Use Evocative Language: Employ powerful, sensory words that evoke feelings of adventure, nature, and discovery. Use terms like "uncharted," "bold," "horizon," and "wilderness."
• •Focus on "Why," Not Just "What": Instead of only listing features like "stainless steel case" or "water-resistant," frame them within the context of the adventurous lifestyle. For example, "A rugged stainless steel case built to withstand your most daring expeditions."
• •Maintain a Confident & Clean Voice: The copy should be clear, concise, and confident. Avoid overly casual slang or complex technical details that could dilute the brand's sophisticated yet rugged appeal.
• •Keep it Aspirational: Your copy should inspire action and aspiration. Position the watch not just as a product, but as a companion for a more exciting and fulfilling life. Ask questions that challenge the reader to step out of their comfort zone.

Social Perception

Due to limited online presence and lack of recent engagement, the social perception of Sasqwatch.co is largely neutral and undefined; perceived as a unique micro-brand with a compelling concept, with no significant negative sentiment.

Copy Examples

• •Some legends are meant to be chased. Others are worn on your wrist. The Tidal by Sasqwatch. Find your next adventure.
• •Where minimal design meets maximum adventure. The Tidal is built for the moments you'll never forget.
• •Don't just track time. Make it legendary. The Tidal is back in limited stock. Claim yours before it disappears again.
• •Engineered for the wild, designed for the bold. Sasqwatch isn't just a timepiece; it's a statement. Are you ready to answer the call of the unknown?
• •Elusive by nature, unforgettable by design. The Tidal captures the spirit of the wild in a clean, modern form. It ’s a constant reminder that the greatest adventures are still out there, waiting to be discovered.