Brand Tone

Approachable, mythical, humorous, technical, professional, and confident.

Brand Values

• •Durability and Robustness
• •Innovation and Expertise
• •Quality and Reliability
• •Approachable Expertise

Best Practices

• •Balance the Myth with the Machine: Always bridge the gap between the playful Sasquatch persona and the serious, high-tech nature of the products. Use the "Clyde" story as a hook, but quickly transition to the technical benefits and reliability.
• •Speak the Language of Integrators: Use industry-standard terminology (e.g., CAN bus, J1939, IP67) correctly and confidently to build credibility with your technical audience. Do not dumb down the specifications.
• •Emphasize Ruggedness and Reliability: Consistently use words like "robust," "durable," "heavy-duty," "reliable," and "built to last." Reinforce this with images and videos of products in harsh, real-world conditions.
• •Maintain the "No-Nonsense" Promise: Keep the core messaging clear and direct. While the branding is fun, the product promise is serious. The copy should reflect a straightforward, solutions-oriented approach that gets the job done right.
• •Let Clyde Be the Storyteller: When appropriate (e.g., "About Us" page, blog posts), write from the perspective of Clyde the Sasquatch. This reinforces the brand's unique identity and makes technical history and product development more engaging.

Social Perception

The perception of Sasquatch Controls is that of a specialized, expert provider. The playful branding is supported by a serious, technical product line for a sophisticated B2B audience. Customers value technical specifics, and the 'Sasquatch' name aligns with rugged, off-road aesthetics, fitting the target market's values.

Copy Examples

• •Mythical Strength. Real-World Control. Our CAN bus keypads are built to survive the wild, just like our founder.
• •Out of the woods and into your workshop. The Sasquatch SXP-8 is engineered for the most demanding off-highway applications. No nonsense, just robust, reliable control. #CANbus #J1939 #HeavyDuty
• •Tame Your Machine's Wiring Harness
• •Engineered in the shadows and tested in the wild, our controllers offer the legendary durability you'd expect from Sasquatch. With seamless J1939 integration and a rugged, weatherproof design, it’s the brain your vehicle's brawn has been waiting for.
• •Stop hunting for a better controller. Sasquatch Controls are here. Big Power. Big Results. [Shop Now]