Brand Tone

Celebratory & Empowering, Supportive & Friendly, Elegant & Stylish, Comfort-focused & Practical

Brand Values

• •Beauty in Motherhood
• •Comfort & Quality
• •Style & Fashion
• •Empowerment & Confidence
• •Creating Memories
• •Community (aspired)
• •Sustainability & Ethical Practices (stated)

Best Practices

• •Always Lead with Empowerment and Celebration: Frame messages around the beauty of pregnancy and the strength of mothers. Use positive, uplifting language.
• •Balance Elegance with Comfort: While showcasing style and beautiful designs, consistently weave in the message of comfort, quality fabrics, and ease of wear for the pregnant body.
• •Speak to the "Why": Connect the clothing to the emotional experiences of pregnancy – creating memories, celebrating milestones (baby showers, photoshoots), and feeling good during a transformative time.
• •Foster a Sense of Community: Use inclusive language ("mamas," "your journey," "we're here for you"). Encourage sharing and interaction on social media. When responding to comments, maintain a warm, supportive, and appreciative tone.
• •Be Authentic and Transparent: While aspirational, ensure product descriptions are accurate. If a dress is particularly delicate or sheer (as some reviews note), subtly guide customers on best use or undergarments (e.g., "Perfect for ethereal photoshoots; we recommend nude undergarments for a seamless look"). This builds trust.

Social Perception

Positive for Photoshoots, Good Value for Special Occasions, Stylish and Flattering, Concerns about Sheerness/Sizing Inconsistency, Aesthetic over Everyday Practicality (for some items)

Copy Examples

• •Capture the magic. ✨ Our new [Dress Name] gown is designed to make your maternity moments unforgettable. Flowing, elegant, and oh-so-comfortable, it’s the dream dress for your photoshoot. Feel radiant, mama. #SaslaxMaternity #PregnancyGlow #MaternityPhotoshoot #NewCollection
• •Embrace your beautiful journey. At Saslax Maternity, we believe every expectant mother deserves to feel stunning and comfortable. Discover our collection of elegant dresses perfect for baby showers, photoshoots, and every special moment in between. Shop now and cherish this time in style! [Link] #SaslaxStyle #MaternityFashion #CelebrateMotherhood
• •From your baby shower glow to everyday chic, the [Dress Name] dress is your perfect companion. Crafted from the softest, stretch-infused fabric, it drapes beautifully over your bump, offering all-day comfort without compromising on style. Feel effortlessly beautiful, every single day. #ComfortAndStyle #VersatileMaternity #SaslaxMoms
• •Treat Yourself, Mama! ✨ Stunning Maternity Styles Now On Sale! You’re creating life – and that’s something to celebrate! Find the perfect outfit to honor your journey with our special sale. Beautiful dresses, designed for your comfort and style, now at prices you’ll love...
• •Elegance in every detail. Our lace maternity dresses are designed to make you feel like a goddess. Perfect for capturing those precious pregnancy memories or celebrating your upcoming arrival. Pin your dream photoshoot look! #MaternityLaceDress #PhotoshootInspo #SaslaxElegance #BabyShowerDress