Brand Tone

Authentic, Trustworthy, and Passionate

Brand Values

• •Family & Heritage
• •Authenticity & Purity
• •Quality
• •Community

Best Practices

• •Always Tell the Story
• •Use Sensory and Emotive Language
• •Emphasize Purity and Quality
• •Engage as a Family Member
• •Maintain Visual and Textual Harmony

Social Perception

The public perceives Sashi's Spices as a genuine and high-quality provider of authentic Indian spice blends. Customers see it as a trustworthy small business rooted in family tradition. The brand is respected for its commitment to purity and is often seen as a go-to source for cooks seeking to create truly traditional Indian dishes at home. There is a strong appreciation for the "homemade" feel and the noticeable difference in flavor their masalas provide.

Copy Examples

• •Caption: The secret to a truly memorable curry isn re 17;t a secret at all—it re 17;s heritage. Our Chicken Masala is the same recipe our mum, Sashi, learned from her mother, ground in small batches to bring that authentic, love-filled flavour from our family kitchen to yours. What are you cooking this weekend? #SashisSpices #FamilyRecipe #AuthenticFlavour
• •Headline: Tired of bland supermarket spices? Body: Rediscover the true taste of India. Sashi re 17;s Spices are made from age-old family recipes—100% pure, freshly ground, and free from fillers. Elevate your cooking from simple to spectacular. Taste the tradition. [Shop Now]
• •Text: Our story didn re 17;t start in a boardroom; it began in a kitchen, with our mum, Sashi. Over 30 years ago, she began sharing her family re 17;s treasured spice blends with friends, and soon, word spread. Today, we bring those same authentic, freshly ground masalas to you online, made with the same passion and love. No fillers, no compromises—just pure, traditional flavour.
• •Subject: A taste of home in every dish Body: Hi [Customer Name], remember the aroma of a truly authentic biryani? Our Biryani Masala is crafted to bring that exact memory to life. Based on our family re 17;s age-old recipe, this blend is a carefully guarded combination of premium spices, ground fresh to ensure every grain of rice is infused with incredible flavour. Bring our family re 17;s tradition to your table tonight.
• •Title: Sashi re 17;s Garam Masala - The Heartbeat of Indian Cooking Description: Experience the soul of our kitchen. Our Garam Masala is the cornerstone of our family re 17;s cooking, a recipe perfected over generations. This aromatic blend is freshly ground in small batches, ensuring a potent and authentic flavour that mass-produced spices simply cannot match. Add warmth, depth, and a touch of our family re 17;s love to your dals, curries, and marinades.