Brand Tone

Authentic, Passionate, Educational, Supportive, Respectful, Artisanal, Quality-Focused, Mindful, Creative, Friendly, and Personal

Brand Values

• •Quality Craftsmanship
• •Authenticity & Tradition
• •Creativity & Self-Expression
• •Education & Sharing Knowledge
• •Mindfulness & Joy
• •Customer Care
• •Community

Best Practices

• •Emphasize the artisanal quality and craftsmanship of Sashiko LAB's products.
• •Highlight Kazue Yoshikawa's expertise and passion for Sashiko.
• •Promote the educational aspect of the brand, focusing on workshops, lessons, and tutorials.
• •Showcase the mindfulness and joy associated with the craft of Sashiko.
• •Use inclusive and welcoming language to foster a sense of community among learners and makers.

Social Perception

A highly respected teacher, offering an authentic Japanese craft experience, known for generosity and community-oriented initiatives, reliable and trustworthy, and inspiring and enabling creativity.

Copy Examples

• •"Discover the art of Sashiko with our highest quality goods and expert guidance. Find joy in making it yourself!"
• •"Learn the traditional Japanese craft of Sashiko with Kazue Yoshikawa. Our workshops and online lessons make it easy for beginners to create beautiful pieces."
• •"Experience the mindful and relaxing art of Sashiko. Our artisanal kits and tools provide everything you need to create stunning, handcrafted designs."
• •"Join the Sashiko LAB family and share your creativity! Our community is filled with passionate learners and makers who support each other's artistic journeys."
• •"From Kyoto to your home, we bring the authentic tradition of Sashiko to you. Explore our collection of high-quality threads, fabrics, and patterns today."