Brand Tone

Friendly, Enthusiastic, Trendy, and Celebratory

Brand Values

• •Celebration and Fun: Providing outfits that make customers feel good and ready for special occasions and everyday moments.
• •Style and Trendiness: Offering contemporary, fashionable clothing that allows customers to express their personal style.
• •Customer Experience: Aiming for an "unparalleled shopping experience" and demonstrating responsiveness on social media. The mention of personal styling also supports this.
• •Local Connection (implied): Being a boutique in Lake Charles, LA, and featuring local-centric items like "Louisiana Game Day" apparel suggests a value placed on community and local culture.
• •Variety and Curation: Offering a curated selection for the "modern woman" covering various needs from everyday wear to specific events.

Best Practices

• •Embrace Enthusiasm: Use positive, energetic language. Incorporate exclamation points (judiciously) and celebratory words like "love," "gorgeous," "fabulous," "sparkle," and "shine."
• •Stay Relatable and Friendly: Use a conversational tone. Address the audience directly (e.g., "Hey Gorgeous!"). Incorporate local references or colloquialisms where appropriate to connect with the Lake Charles community.
• •Highlight the Occasion: Frame products around events, seasons, or feelings (e.g., "perfect for Mardi Gras," "your go-to summer dress," "feel amazing on date night"). This aligns with their strength in event-specific wear.
• •Keep it Trendy and Descriptive: Use current fashion vocabulary and vividly describe how the clothes look and feel. Focus on the style and how it benefits the customer (e.g., "effortlessly chic," "figure-flattering," "statement piece").
• •Visual-Verbal Harmony: Ensure the copy’s energy and style match the visuals on the website and social media. If the image is bright and sparkly, the copy should reflect that vibrancy. Use emojis strategically on social media to enhance the playful and trendy feel.

Social Perception

Go-to for Event Wear, Trendy and Fun Boutique, Good Customer Interaction, Mid-Range Price Point

Copy Examples

• •✨ Stop everything! ✨ This new sequin stunner just landed and it’s screaming ‘party-ready!’ 💃 Perfect for turning heads and owning the night. Tap to shop before she’s gone! #ShopSASH #SparkleSeason #NewCollection #LakeCharlesBoutique #OOTN
• •Game day just got a GLOW UP! 🐯💜💛 Score major style points with our latest Louisiana Game Day collection! From statement tops to the cutest accessories, we’ve got everything you need to cheer on the Tigers in SASH style. Shop in-store or online – Geaux Tigers! #SASHGameDay #LouisianaProud #BoutiqueFashion #TailgateTrendy
• •Hello Sunshine! ☀️ Your summer wardrobe called, and it’s begging for these new arrivals! Light, bright, and oh-so-chic. Dive into fresh styles perfect for soaking up the Louisiana sun. #SASHStyle #SummerVibes #ContemporaryFashion #ShopLocalLC
• •Email Newsletter Subject Line (General): Hey Gorgeous! Your Weekly Dose of SASH Sparkle is Here! ✨ (Body Snippet): Ready to add a little fabulous to your week? We've handpicked our latest obsessions just for you! From chic everyday looks to pieces that make a statement, find your new favorite outfit at SASH. Let's make every day a party!
• •Not your average tee! Our new [Product Name] top takes a classic silhouette and adds a dash of SASH flair with [unique detail, e.g., subtle ruffle, cute print]. Effortlessly stylish for your coffee runs or casual Fridays. Because even your basics deserve to be fun! Sizes S-L. #EverydayChic #SASHStaples #ModernWoman