Brand Tone

warm, inviting, and inspiring

Brand Values

• •Empowerment of Women
• •Handcrafted Quality & Traditional Techniques
• •Creating Meaningful Spaces
• •Aesthetic Detail and Style
• •Community and Collaboration
• •Sustainability (implied)

Best Practices

• •Emphasize Storytelling: Share the narratives behind the products, the artisans, and the inspiration, connecting with customers on an emotional level. Highlight the "why" behind the brand.
• •Use Sensory and Emotive Language: Words like "calm," "oasis," "energized," "nurtured," "rejuvenated," "soft," "cozy," and "vibrant" can evoke the desired feelings associated with the brand.
• •Highlight the "Handcrafted" and "Artisan" Aspects: Consistently remind customers of the unique, human touch behind each product and the empowerment of women artisans.
• •Maintain a Visually Cohesive Voice: Ensure that the language used in captions, product descriptions, and blog posts aligns with the brand's "minimal yet bohemian" visual aesthetic. The tone should feel authentic and genuine.
• •Focus on Benefits, Not Just Features: Explain how the products can transform a living space and enhance the customer's well-being and personal expression, rather than just listing materials or dimensions. Talk about creating an "oasis of calm" or a space that "tells the tale of who you truly are."

Social Perception

high-quality, aesthetically pleasing home decor items

Copy Examples

• •Infuse your sanctuary with soul. Our handcrafted throws, woven with purpose by empowered women artisans, bring more than just warmth – they bring stories. #SashaaWorld #HomeWithHeart
• •Discover the art of tranquil living. Each Sashaa World piece is a blend of timeless tradition and modern calm, designed to make your space uniquely yours. Create your oasis. #HandcraftedHaven #BohoMinimal
• •It's the little details that whisper 'home.' From intricate macrame to the softest tassels, our decor is made to elevate your everyday and energize your spirit. #StyleYourStory #SashaaDetails
• •More than just decor, it's a movement. With every Sashaa World creation, you support the skilled hands of Indian women artisans, helping them weave brighter futures. #EmpowerWithStyle #ConsciousLiving
• •Transform your house into a haven that reflects *you*. Our collections are designed to be effortlessly styled, bringing life, calm, and a touch of handcrafted magic to every corner. #MySashaaHome #TextileArt