Brand Tone

Aspirational, Warm, Expert, and Inspiring

Brand Values

• •Quality & Craftsmanship
• •Client-Centricity
• •Timelessness & Durability
• •Natural & Organic Elements
• •Intentional Living
• •Passion & Creativity

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the defined tone characteristics (e.g., Aspirational, Warm, Expert, Inspiring) with clear do's and don'ts, and specific examples of how the voice translates across different platforms (website, social media, email, product descriptions). This should include preferred vocabulary and phrases that align with "relaxed elegance" and "collected, organic, timeless" style.
• •Know Your Audience, Embody Your Values: Always write with the target client in mind—someone who appreciates luxury, quality, timeless design, and a personal touch. Ensure all copy consistently reflects West of Main's core values: quality, client-centricity, timelessness, natural elements, and intentional living.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy perfectly complements the high-quality, warm, and elegant visuals used on the website and social media. The language should enhance the story the images are telling.
• •Train Your Team & Empower Consistency: Provide training to all team members involved in content creation or client communication on the brand's voice and tone. Regularly review content across all channels to ensure consistency and make adjustments as needed. This includes anyone from marketing to sales to customer service.
• •Storytelling with Authenticity: Weave storytelling into your copy whenever possible, whether it's about the inspiration behind a design, the craftsmanship of a product, or the lifestyle a space enables. Share the "why" behind West of Main’s passion for design and creating beautiful, meaningful spaces. This fosters a deeper connection and reinforces the brand's aspirational yet warm and approachable nature.

Social Perception

Highly Respected & Award-Winning, Trusted Experts, Source of Inspiration, Associated with Luxury and Quality

Copy Examples

• •Instagram Post (Shoppe - New Collection): "Introducing the Terra Collection: where earthy textures meet timeless design. Each piece is a whisper of distant landscapes and artisanal heritage, curated to bring warmth, soul, and a story to your home. Discover the art of collected living. #WestofMainShoppe #CollectedHome #OrganicLuxury #NewArrivals #InteriorInspiration"
• •Website Banner (Design Services): "Your Home, Reimagined. At West of Main Design, we craft more than just beautiful interiors; we create spaces that tell your story and elevate your everyday. Experience the art of intentional living with our full-service design. Let's begin your transformation. [Button: Start Your Design Journey]"
• •Facebook Ad (Decor Consultation Service): "Feeling uninspired by your space? Let our expert design consultants help you unlock its potential. In a personalized session, we'll guide you through selecting the perfect West of Main pieces to refresh your room with our signature layered, organic style. Book your consultation today and fall in love with your home all over again. #WestofMain #DecorConsultation #HomeRefresh #ExpertAdvice #OttawaInteriors"
• •Blog Post Title & Intro (Design Tips): "The Art of Layering: Creating Depth and Warmth in Your Living Spaces. At West of Main, we believe a truly captivating room is like a well-told story – rich with layers and personality. It’s about more than just filling a space; it's about curating an experience. In this guide, we unveil our secrets to mastering the art of layering, from textures and patterns to lighting and meaningful objects, helping you create a home that feels both elegant and deeply personal."
• •Product Description (Shoppe - Artisan Vase): "Handcrafted by [Artisan Name/Region], this [Material] vase embodies the soulful beauty of imperfect perfection. Its organic form and [unique characteristic, e.g., subtle glaze variations] ensure no two pieces are exactly alike, bringing a touch of authentic artistry and timeless elegance to your curated vignettes. A West of Main favorite for adding a quiet statement to any surface."