Brand Tone

Aspirational & Sophisticated, Warm & Inviting, Expert & Confident, Passionate & Creative

Brand Values

• •Client-Centricity & Turnkey Service
• •Quality & Craftsmanship
• •Timeless Elegance & Relaxed Living
• •Artisanal & Curated Approach
• •Collaboration & Expertise
• •Creating Human-Rooted Experiences

Best Practices

• •Embrace "Relaxed Elegance": Ensure copy balances sophisticated, aspirational language with warm, inviting, and relatable phrasing. Avoid overly formal or overly casual extremes.
• •Tell the Story: Frame designs and products not just by their features, but by the lifestyle, feeling, or experience they evoke. Highlight the "why" behind design choices.
• •Highlight Quality and Craftsmanship: Use descriptive words that convey the value of natural materials, artisanal details, and timeless design.
• •Maintain Client Focus: Even when showcasing expertise, always bring it back to the client's benefit – their dream, their story, their seamless experience.
• •Be Visually Congruent: Ensure that the tone of the copy perfectly complements the high-quality, aesthetically pleasing visuals that are a hallmark of the West of Main brand across all platforms. The words should enhance what the images convey.

Social Perception

Highly Respected & Award-Winning, Trusted Experts, Providers of Luxury & Dream Homes, Excellent Customer Service, Inspirational

Copy Examples

• •Website Hero Banner (Design Services): "Crafting your story, one exquisitely designed space at a time. At West of Main, we transform houses into bespoke homes with our signature relaxed elegance and an unwavering commitment to your vision. Discover the art of intentional living."
• •Instagram Post (Showcasing a Project): "Sunlight dancing on natural textures, a quiet corner designed for reflection. ✨ This [Room Type, e.g., tranquil bedroom] from our #Project[Name] is a testament to how layered, organic elements can create a sanctuary. We believe home should be your most cherished destination. Swipe to see the details that make this space uniquely calming. #WestofMain #RelaxedElegance #InteriorDesign"
• •Facebook Ad (Promoting Shoppe): "Elevate your everyday with pieces that tell a story. The West of Main Shoppe is thoughtfully curated with artisanal furniture and decor, embodying timeless style and natural beauty. Bring our passion for collected, livable luxury into your home. Shop the collection today and enjoy 10% off your first order." [Inspired by general e-commerce offers seen, specific discount may vary]
• •Blog Post Introduction (e.g., "The Enduring Appeal of Natural Materials"): "There's an intrinsic warmth, an unspoken narrative that natural materials bring to a home. From the gentle grain of oak to the cool touch of marble, these elements ground us and connect us to the world outside. At West of Main, our design philosophy is deeply rooted in this belief – that authentic beauty is timeless. Join us as we explore why these honest materials are not just a trend, but a cornerstone of enduring design."
• •LinkedIn Company Update (Announcing an Award): "We are incredibly honored to announce that West of Main has been awarded [Specific Award Name] for [Project/Category]! This recognition fuels our passion for creating transformative, human-centered designs. A heartfelt thank you to our dedicated team, our inspiring clients, and the esteemed [Awarding Body]. #AwardWinningDesign #InteriorDesignExcellence #OttawaDesign #WestofMain"