Brand Tone

aspirational, chic, and confident

Brand Values

• •modern femininity
• •style accessibility
• •quality

Best Practices

• •Embrace the "Aspirational, Yet Attainable" Voice: Use language that inspires and elevates, but always ensure the call-to-action is clear, simple, and direct. Pair sophisticated descriptions with straightforward purchasing instructions.
• •Lead with the Feeling: Instead of just listing product features (e.g., "linen blend"), focus on the benefit and feeling it provides (e.g., "breathable, effortless style for warm days"). Sell the confidence the outfit will bring, not just the outfit itself.
• •Use Community-Centric Language: Continue fostering the #SARYASGIRLS community. Use terms like "Join the club," "Spotted in SARYAS," and "Your new uniform" to create a sense of belonging. Encourage user-generated content in campaigns.
• •Be Visually-Led and Concise: On platforms like Instagram and TikTok, keep captions short, punchy, and complementary to the visual content. Use relevant, but not excessive, hashtags to improve discoverability.
• •Maintain Geographic Identity: Subtly lean into the brand's Italian identity. Use collection names inspired by Italian locations or culture (like "Parthenope" and "Marechiaro"). This adds a layer of authenticity and romance to the brand story that resonates well in fashion.

Social Perception

Trendy, direct-to-consumer (DTC) fashion brand that is community-focused, visually driven, and has Italian roots, conveying quality craftsmanship and high fashion.

Copy Examples

• •Your statement piece has arrived. Meet the Sorrento Gilet. Effortless chic, tailored for your summer. Crafted from a breathable linen blend to take you from sunlit afternoons to city nights. Tap to make it yours. #SARYAS #SummerStyle #LinenLove #OOTD
• •Dress for the destination. Don't just visit, arrive. The new Parthenope collection from SARYAS is inspired by the Italian coast and designed for your next adventure. Timeless pieces, modern confidence. Shop now and get 30% off your first order.
• •CONFIDENCE, TAILORED. Discover coordinated sets and standout dresses designed to empower your every move. Explore the new collection.
• •POV: You just found your perfect weekend outfits. Which look is your favorite? 1, 2, or 3? 👇 #SARYAS #SARYASgirls #TryOnHaul #FashionTikTok #OutfitInspo
• •Inside: Your Exclusive Look at the Cocktail Party Edit 🍸