Brand Tone

Joyful & Trustworthy

Brand Values

• •Quality Commitment
• •Customer Satisfaction
• •Celebration of Tradition
• •Childhood Development

Best Practices

• •Unify the Brand Voice: Decide on a single, primary tone. A "Joyful & Trustworthy" tone would effectively merge the nurturing feel of the retail site with the authority of the wholesale business.
• •Develop a Messaging Pillar Document: Create a guide that outlines key brand messages, value propositions (e.g., "Inspiring Creativity," "Celebrating Tradition"), and forbidden words. This ensures consistency across all platforms.
• •Lead with Storytelling: Shift from a product-first to a story-first approach. Instead of just describing a costume, describe the tradition it represents or the imaginative play it inspires.
• •Emphasize "Why" Over "What": The copy should focus on the benefits and emotional outcomes. Instead of "high-quality materials," write "soft, comfortable fabrics that let them play all day." Instead of "educational toy," write "a fun puzzle that builds problem-solving skills for tomorrow."
• •Use a Consistent Lexicon: Create a list of on-brand words to use frequently (e.g., spark, imagine, celebrate, create, tradition, joy, discover) and use it across the website, product descriptions, and all future marketing materials.

Social Perception

A reliable, go-to source for children's costumes, particularly for Indian cultural events, with a transactional rather than relational perception due to limited online engagement.

Copy Examples

• •From sparking their first creative idea to celebrating timeless traditions. Sarvda is here for every moment of childhood joy. ✨ Discover toys that teach and costumes that create memories. #SarvdaKids #ChildhoodUnplugged #CreativePlay
• •Quality Toys & Unforgettable Costumes. Fuel their imagination and celebrate every story. Welcome to the world of Sarvda.
• •Dressed in divine joy. Our classic Krishna costume is crafted from soft, breathable fabric, perfect for festive celebrations and school plays. Complete with traditional accessories, it’s designed for comfort and creating cherished memories. Let their spirit shine!
• •At Sarvda, we believe in the magic of childhood. It's a time for discovery, for laughter, and for creating stories that last a lifetime. That's why we pour our hearts into crafting high-quality educational toys and celebratory costumes—products that help your children learn, play, and connect with their heritage.
• •A New Way to Play: Discover Our Latest Educational Toys & Festive Fun!