Brand Tone

Elegant, Stylish, Warm, Personal, Passionate, Appreciative, Conscious, Responsible, Helpful, and Welcoming.

Brand Values

• •Beauty and Elegance
• •Affordability and Quality
• •Sustainability and Ethical Sourcing
• •Individuality and Personal Expression
• •Heritage and Personal Connection
• •Customer Focus

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives that describe your brand's personality (e.g., elegant, warm, conscious, inspiring, helpful) and, equally important, adjectives it is *not* (e.g., overly casual, clinical, aggressive). Provide examples of "do's and don'ts" for phrasing.
• •Reflect Core Values in All Communication: Ensure that every piece of copy, from product descriptions to social media updates, subtly reinforces Sarrouka's values of elegance, sustainability, heritage, and individuality. For example, always highlight eco-friendly materials or the story behind a particular design.
• •Maintain Consistency Across Platforms: The elegant and warm tone used on the website should be mirrored in email newsletters, social media interactions, and even customer service responses. This builds recognition and trust.
• •Understand and Speak to Your Target Audience: While maintaining the core brand voice, tailor the tone slightly to resonate with the specific audience on each platform. The language might be slightly more visual and engaging on Instagram, while Facebook could allow for slightly longer storytelling.
• •Train and Empower Your Team: Anyone responsible for creating content or interacting with customers should be well-versed in the brand's voice and values. Regular reviews and feedback sessions can help ensure consistency.

Social Perception

Sarrouka likely aims to be perceived as a purveyor of high-quality, stylish, and ethically sourced home decor. The emphasis on unique designs and personalization suggests they want to be seen as a brand that helps customers create unique and personal living spaces. The narrative of a woman-owned business with a heartfelt origin story could foster a connection with customers who value authenticity and small business support.

Copy Examples

• •Sarrouka: Where Elegance Meets Home. Discover Timeless Pieces, Sustainably Sourced.
• •Transform your space into a sanctuary of joy. ✨ Our latest collection, inspired by heritage and crafted with love, is here to help you tell your unique story. What piece speaks to you? #SarroukaHome #ElegantLiving #SustainableDecor
• •Indulge in the art of fine living with our ethically sourced Aswani mud dinnerware. Each piece, a testament to exquisite craftsmanship, brings affordable luxury and unique charm to your table.
• •From our family to yours, Sarrouka was born from a passion for spaces that inspire. We thoughtfully select each chic, eco-conscious piece to bring warmth and beauty into your home. Discover our story, discover your style.
• •Ready to create a home that reflects your unique style? Explore Sarrouka’s curated collections and find the perfect ethically-sourced treasures to bring your vision to life. Your journey to a more beautiful, joyful space starts here.