Brand Tone

Professional & Trustworthy, Elegant & Sophisticated, Approachable & Customer-Focused, Modern & Trendy (especially on TikTok)

Brand Values

• •Quality & Authenticity
• •Customer Satisfaction
• •Value & Accessibility
• •Tradition & Timelessness (for classic pieces) / Modernity (for contemporary styles)
• •Elegance & Style

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., elegant, trustworthy, modern), and voice (e.g., expert but friendly). Share this with everyone creating content.
• •Know Your Audience, Platform by Platform: While maintaining core values, adapt the tone slightly for different platforms. TikTok can be more playful and trend-driven, while website copy might be more formal and detailed.
• •Prioritize Key Value Messaging: Consistently weave in core values like quality (UK hallmarked, genuine materials) and customer focus (free delivery, returns) across all copy, regardless of the platform.
• •Use Consistent Terminology for Products and Services: Refer to materials, collections, and services using the same language to build recognition and reinforce expertise (e.g., "9ct Gold," "Sterling Silver," "Bespoke Design").
• •Review and Refine Regularly: Periodically audit website copy, social media posts, and ad campaigns to ensure they align with the established brand tone and values. Check for consistency and make adjustments as the brand evolves or as new trends emerge.

Social Perception

Positive for Quality and Value (for Sarraf London/UK), Generally Positive with Some Caveats (for similarly named US "Sarraf Jewelry"), Trustworthy (for Sarraf London/UK), Emerging & Engaging (on TikTok)

Copy Examples

• •Headline: Define Your Radiance. Discover Sarraf London. Body: From timeless gold classics to sparkling modern diamonds, find the piece that tells your story. Expertly crafted, UK hallmarked. Shop now for complimentary delivery. Tone: Elegant, Assuring
• •Headline: That #SarrafSparkle You’ve Been Searching For. Body: Level up your look with our latest collection – dripping in diamonds and crafted in the finest gold & silver. As seen on TikTok! 😉 Shop the drop. Tone: Trendy, Playful, Modern
• •Headline: Quality You Can Trust, Beauty You’ll Cherish. Body: At Sarraf London, every piece is a promise. Genuine materials, certified diamonds, and meticulous UK hallmarking. Invest in forever. Tone: Trustworthy, Sincere, Professional
• •Headline: Spoil Them (Or Yourself!) With Sarraf London. Body: Looking for that perfect gift? Our curated collections of gold, silver, and diamond jewellery make every occasion special. Beautifully boxed and ready to wow. Tone: Warm, Gifting-focused, Approachable
• •Headline: Your Style, Elevated. Your Jewellery, Sarraf London. Body: Whether it’s a bold statement piece or a delicate everyday essential, our handcrafted jewellery is designed to reflect your unique elegance. Explore our collections and enjoy free engraving. Tone: Sophisticated, Personalised, Benefit-driven