Brand Tone

Friendly, Approachable, Passionate, Enthusiastic, Customer-Focused, Service-Oriented, Professional, Experienced, Helpful and Guiding

Brand Values

• •Quality: Commitment to providing quality products by working with the best brands and delivering top-shelf service.
• •Customer Relationships: "Relationships first, business second" is a stated principle. They focus on making people feel good and putting a smile on faces.
• •Passion and Dedication: A genuine love for the custom apparel industry and dedication to their business.
• •Service: Offering comprehensive services from design to delivery and ensuring customers are "in the know."
• •Accessibility and Variety: Providing a vast selection to suit diverse custom apparel needs for all ages, shapes, and sizes.

Best Practices

• •Always Prioritize the Customer's "Why": Frame copy around how the apparel helps the customer achieve their goals (e.g., team unity, brand visibility, event memorability), not just the product features. Use "you" and "your" frequently.
• •Inject Passion and Enthusiasm: Let Sarki and Valeri's genuine love for apparel and their clients shine through. Use positive, energetic language and emojis where appropriate (especially on social media). Examples: "We're so excited to...", "We absolutely loved working on...", "Changing the game one t-shirt at a time!"
• •Maintain a Friendly, Relatable Voice: Write as if you're talking to a friend or a valued community member. Avoid overly corporate jargon. Share snippets of the "Our Story" or behind-the-scenes content to reinforce the personal connection.
• •Emphasize Quality and Trust: Consistently mention the commitment to high-quality materials, top brands, and excellent service. Phrases like "best brands," "best service," "best products," and "quality apparel at a quality price" reinforce this.
• •Be Helpful and Informative: Offer advice (like the athleisure blog post), clearly explain the customization process, and make it easy for customers to get in touch and understand their options. This builds trust and positions Sarkisian Apparel as experts who care.

Social Perception

Clients likely perceive them as a reliable, hands-on, and passionate local business that delivers quality custom apparel. The personal story of Sarki and Valeri adds a relatable and trustworthy dimension. Their active presence on Instagram sharing client work suggests they are proud of their output and foster a sense of community with their customers. The emphasis on "top shelf service from top shelf people" aims to create a perception of high value and care.

Copy Examples

• •Instagram Post (Showcasing a school team's new gear): "Game day just got a whole lot brighter! 🤩 Check out the fresh new custom tees we whipped up for the [School Team Name]! We loved bringing your team spirit to life. Here's to a winning season! #SarkisianApparel #CustomGear #TeamSpirit #[SchoolName]Pride"
• •Facebook Ad (Targeting small businesses): "Your brand deserves to be seen! 👀 From employee uniforms to event merch, Sarkisian Apparel helps your small business make a big impact. Passionate about quality, focused on your vision. Let's create something awesome together! DM us or visit sarkisianapparel.com to get started. #CustomApparel #SmallBizStyle #BrandBuilding #RelationshipsFirst"
• •Website Banner (Homepage): "More Than Just Apparel – It's Your Story, Worn Proudly. At Sarkisian Apparel, we pour our passion into every design, helping you express what matters most. Quality you can feel, service you'll love. [Button: Get Your Custom Quote]"
• •Email Newsletter Snippet (Announcing new sustainable options): "Love your look, love the planet! 💚 We're thrilled to introduce new eco-friendly apparel options to our collection. Same great custom quality you expect from Sarki & Valeri, now with an even greener footprint. Let's make a statement, sustainably! Learn more on the blog. #SustainableStyle #CustomWithCare #SarkisianApparel"
• •Tweet (Engaging with event planners): "Planning an event? 🤔 Don't forget the custom merch! T-shirts, hats, totes - we do it all to make your attendees feel special. Sarkisian Apparel: Your partners in creating memorable moments. #EventProfs #CustomMerchandise #MakingMemories #SarkisianApparel"