Brand Tone

Sophisticated and Cultured, Passionate and Purpose-Driven, Modern and Accessible, Engaging and Trendy, Nostalgic yet Forward-Thinking

Brand Values

• •Quality Curation: Offering "meaningful and thoughtfully curated content, crafted by experts" through the magazines they sell.
• •Accessibility of Print: Actively working to make physical magazines easier to obtain through both online and offline channels.
• •Tangible Experience: Championing the unique, tactile pleasure of reading a physical magazine as an alternative to digital media.
• •Cultural Connection: Providing access to content that covers local and international fashion, lifestyle, and pop culture.
• •Advocacy for Print: Demonstrating a commitment to the longevity and relevance of the magazine industry.

Best Practices

• •Embrace Sophistication: Use refined language that reflects the quality of the magazines offered. Avoid overly casual slang unless specifically targeting a younger demographic on platforms like TikTok, and even then, maintain an element of a premium offering.
• •Highlight the "Why": Consistently weave in the passion for print and its unique benefits (tangible, curated, a break from digital) into messaging. This reinforces the brand's core mission.
• •Stay Current and Relevant: Reference new issues, popular cover stars, and relevant cultural moments to show the brand is in touch with contemporary interests.
• •Balance Exclusivity with Accessibility: While promoting premium products, ensure the language remains inviting and highlights ease of purchase (online and at conveniently located kiosks).
• •Platform-Specific Nuance: Adapt the tone slightly for different channels. For instance, TikTok copy can be more playful and trend-driven, while website copy might be more descriptive and elegant, yet both should echo the core brand voice.

Social Perception

SariSari Shopping is likely perceived as a dedicated purveyor of high-quality print magazines, catering to enthusiasts of fashion, lifestyle, and culture. The brand is seen as a champion of print, offering a curated selection from respected publishers.

Copy Examples

• •Headline: Rediscover the Art of Reading. Body: Unplug and indulge. SariSari Shopping brings you the latest issues from Vogue Philippines, Lifestyle Asia, and more. Feel the quality, savor the stories. Shop now at [sarisari.shopping](https://sarisari.shopping/) or visit our kiosks!
• •Headline: Your Curated Escape Awaits. Body: Beyond the scroll, a world of inspiration. We're passionate about print and the unique experience it offers. Find your next favorite read with SariSari Shopping – your home for premium magazines. #PrintIsNotDead
• •Headline: Limited Edition Alert! Body: Don't miss out! The exclusive Billboard Philippines x SB19 collector's box is available now at SariSari Shopping. Get yours before they're gone! Link in bio. #SariSariExclusives #SB19
• •Headline: From Our Kiosk to Your Coffee Table. Body: Experience the joy of print. Visit our new SariSari Shopping kiosk at Eastwood Mall and browse the latest from MEGA, Modern Parenting, and more. Making quality magazines more accessible than ever. #SupportPrint
• •Headline: The Tactile Pleasure of Print. Body: In a digital world, cherish the tangible. SariSari Shopping believes in the power of a beautifully crafted magazine. Explore our collection and give your eyes a stylish break.