Brand Tone

Educational and Scientific, Professional and Trustworthy, Empowering and Honest, Accessible and Friendly, Solution-Oriented

Brand Values

• •Expertise and Knowledge
• •Scientific Basis
• •Integrity and Transparency
• •Patient/Customer Care
• •Accessibility
• •Education

Best Practices

• •Prioritize Education Over Hype: Always explain the 'why' and 'how' behind products or advice, referencing scientific backing or dermatological principles rather than making unsubstantiated claims.
• •Maintain a Voice of Authority, Yet Be Approachable: Balance expert terminology with clear, easy-to-understand language. Use a confident but empathetic tone, especially when addressing common skin concerns that can affect self-esteem.
• •Be Transparent and Honest: Clearly state what products can and cannot do. If addressing controversial topics or myths, do so directly and provide evidence-based counterpoints.
• •Showcase Real Expertise: Regularly feature Dr. Ankur Sarin and Dr. Jushya Sarin in content (videos, quotes, articles, Q&As) to reinforce the dermatologist-led nature of the brand.
• •Consistency Across Platforms: While the specific format may vary (e.g., a short Instagram reel vs. an in-depth YouTube video), the core message of science-backed, expert-driven skincare should remain consistent. Ensure that marketing copy, product descriptions, blog posts, and social media interactions all reflect the established tone and values.

Social Perception

Authority in Dermatology, Trustworthy Source of Information, Quality in Products and Services, Modern Approach

Copy Examples

• •Tired of trends, ready for results? Introducing our new Radiance Renewal Serum, formulated by dermatologists Dr. Ankur & Dr. Jushya Sarin. Powered by [Key Ingredient A] and [Key Ingredient B], it’s clinically proven to [Specific Benefit, e.g., reduce hyperpigmentation by X% in Y weeks]. Unlock your skin's true potential, backed by science. Shop now on sarinskin.com.
• •Myth vs. Fact: Does [Common Skincare Myth] actually work? Dr. Sarin breaks down the science behind [Topic] in our latest YouTube video. Stop guessing, start understanding your skin. Watch now and get dermatologist-approved advice you can trust. Link in bio! #SarinSkinScience #SkincareEducation
• •Your daily defense against skin aging and damage isn't a luxury, it's a necessity. ☀️ Dr. Jushya Sarin explains why SPF is non-negotiable, even on cloudy days, and helps you choose the right sunscreen for YOUR skin type. Protect the skin you're in. Find your perfect match at sarinskin.com. #SunscreenSavvy #DermatologistRecommended #HealthySkinHabits
• •Navigate your skincare journey with confidence. At sarinskin.com, every product is handpicked and vetted by expert dermatologists, Dr. Ankur and Dr. Jushya Sarin. From targeted treatments to daily essentials, discover effective, science-driven solutions for your unique skin concerns. Real results, dermatologist approved.
• •Struggling with a persistent skin issue? Get personalized advice without leaving your home. Book an online consultation with Dr. Ankur or Dr. Jushya Sarin. Receive a tailored treatment plan and product recommendations from leading dermatologists. Your path to healthier skin starts here: sarinskin.com/consultations. #ExpertCareOnline #SarinSkinSolutions