Brand Tone

Energetic, Playful, and Approachable

Brand Values

• •Ethical Production
• •Handmade Quality & Craftsmanship
• •Inclusivity and Self-Expression
• •Entrepreneurial Spirit
• •Community

Best Practices

• •Lead with Energy: Start captions and headlines with enthusiastic and energetic language. Use capitalization (sparingly) and exclamation points to convey excitement, especially for new products and announcements.
• •Use Emojis to Add Personality: Integrate emojis naturally into the copy to reflect the playful and visual nature of the brand. Key emojis to use are ✨, 💖, 👑, 🎉, and those related to the product theme (e.g., 🍓, 🍑, 🎂).
• •Speak Like a Friend, Not a Corporation: Use conversational language. Ask questions, use "you" and "we," and adopt a friendly, approachable tone. Avoid overly formal or technical jargon.
• •Always Reinforce Core Values: Weave the key value propositions ("Handmade," "Vegan," "Cruelty-Free") into the copy whenever relevant. This constantly reminds customers of what makes the brand special.
• •Amplify the Community's Voice: Actively encourage and use User-Generated Content. When reposting, tag the creator and use captions that show appreciation, like "We're obsessed with this look by @username!" or "Look at that Sarias glow! 😍". This builds social proof and strengthens the community bond.

Social Perception

A Trusted Indie Brand, Fun and Aesthetically Pleasing, Effective and High-Quality, Founder-Led and Personable

Copy Examples

• •✨ IT'S FINALLY HERE! ✨ Say hello to our brand new 'Galaxy Dust' Body Shimmer! 🌌 Get ready to glow like the entire cosmos. Handmade, vegan, and packed with sparkle. Tap to shop before it sells out (you know it will! 😉). #SariasCosmetics #IndieBeauty #BodyShimmer #GetYourGlowOn
• •You asked... and we listened! 💖 Our bestselling 'Bday Cake' Lip Gloss is FINALLY back in stock. Run, don't walk! 🏃‍♀️💨 SWIPE UP to get yours!
• •Sarias Fam! Quick question: If you could only wear ONE of our lip gloss shades for the rest of your life, which one would it be?! 🤔 Drop your choice in the comments below! 👇 #SariasFam #LipGlossAddict #CrueltyFreeBeauty
• •Treat Yourself! ✨ Discover handmade, vegan cosmetics that feel as good as they look. Free shipping on orders over $50!
• •Psst... A Sweet Treat Is Waiting Inside! 🍬