Brand Tone

Helpful & Informative, Community-Oriented & Engaging, Aspirational & Trendy, Accessible & Value-Driven

Brand Values

• •Quality
• •Variety & Selection
• •Customer Empowerment
• •Community Focus
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Create a document that clearly defines the brand's tone (e.g., helpful, aspirational, community-focused), vocabulary (words to use/avoid), and overall communication style. Share this with anyone creating content.
• •Know Your Audience Deeply: Understand their language, their aspirations, their pain points, and what resonates with them. Tailor copy to speak directly to the target demographic (e.g., individuals interested in braiding, weaves, and specific Black hair care products).
• •Prioritize "Helpful" Over "Salesy": While the goal is to sell, frame copy around providing solutions, tips, and value to the customer. Highlight how products can help them achieve their beauty goals or solve a problem.
• •Be Authentic and Relatable: Use language that feels genuine and reflects the community you serve. Incorporate user-generated content, testimonials, and real-life scenarios where appropriate to build trust and connection.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, social media platforms, email marketing, and customer service interactions is aligned. Regular audits of content can help maintain this consistency.

Social Perception

Go-To Source for Specific Hair Needs, Generally Positive Product Experience, Online Convenience, Mixed Customer Service Perception, Strong Association with Black Hair Community

Copy Examples

• •✨ Fresh Styles Have Landed! ✨ Get ready to turn heads with our new collection of [Product Type - e.g., premium braiding hair] from [Brand Name]! 😍 Perfect for creating those stunning [mention style, e.g., knotless braids] you've been dreaming of. Tap the pic to shop now and unleash your inner hair artist! 💖 #SareyaBeauty #NewCollection #HairGoals #[RelevantHairTrend]
• •Your Hair Transformation Awaits! 👑 For a limited time, enjoy [Discount Percentage]% OFF all [Product Category, e.g., crochet hair] at Sareya Beauty Supply. Discover top brands, vibrant colors, and the quality you deserve to express your unique style. Shop now: [Link] #SareyaBeautySupply #HairSale #BeautyDeals #CrochetStyles
• •**Unlock the Secret to Long-Lasting Braids!** Wondering how to keep your braids looking flawless for weeks? It's all about the prep and the products! At Sareya Beauty, we believe in empowering you with the best. Tip #1: Always start with a clarifying shampoo to remove buildup. Find our top-rated cleansers here: [Link] Read on for more pro tips! #SareyaBeautyTips #BraidCare #HealthyHairJourney
• •Hey, Beauty Insider! 👋 We see you shining! As a valued member of the Sareya Beauty family, we're giving you exclusive early access to our upcoming [Event/Sale, e.g., Summer Styles Collection]! Get ready to discover amazing new products and deals before anyone else. Stay tuned for your special link tomorrow! ✨ #SareyaVIP #BeautyCommunity #ExclusiveAccess
• •[Product Name - e.g., 'Sensationnel X-Pression Pre-Stretched Braiding Hair'] - Achieve salon-quality braids from the comfort of your home. Made with premium synthetic fibers, this pre-stretched hair saves you time and effort, while delivering a natural look and feel. Available in a stunning array of colors to match your vibe. Invest in your style, effortlessly. #SareyaBeauty #BraidingHair #Sensationnel #DIYHairstyles