Brand Tone

Authentic & Passionate, Elegant & Delicate, Personal & Appreciative, Modern & Unique

Brand Values

• •Quality & Craftsmanship
• •Originality & Uniqueness
• •Customer Satisfaction & Service
• •Authenticity & Passion
• •Meaningful Adornment
• •Ethical Considerations

Best Practices

• •Emphasize the "Handmade by Rachel" Story: Consistently remind customers that each piece is crafted by an individual artisan. This reinforces authenticity, quality, and the personal touch. Phrases like "Handcrafted in our Portland studio by Rachel" or "Designed with passion by Saressa Designs founder, Rachel Hughes" should be used.
• •Highlight Quality Materials & Unique Design: Always mention the use of high-quality, often custom-cut or natural, gemstones and metals. Use descriptive words that convey elegance, sparkle, and the uniqueness of the designs.
• •Maintain a Personal and Appreciative Voice: When interacting directly (e.g., social media comments, email), and even in broader communications, maintain a warm, grateful, and approachable tone, reflecting Rachel's personal investment.
• •Focus on the "Why" - Meaning and Intention: Connect the jewelry to the feeling it evokes or the intention behind it. Use phrases like "designed with intention," "meaningful adornment," or "jewelry to make you feel..." to add depth beyond just the physical product.
• •Showcase Versatility and Timelessness: While modern, highlight how the pieces can be worn for various occasions and are designed to be lasting, cherished items rather than fast-fashion trends. Use terms like "classic," "timeless," "everyday elegance," or "perfect for any occasion."

Social Perception

High Quality & Beautiful, Unique & Special, Trustworthy & Customer-Focused, Versatile, A Valued Small Business/Artisan Brand

Copy Examples

• •Instagram Post (Image: Close-up of a new druzy necklace): Each sparkle tells a story. ✨ Our newest druzy piece, handcrafted with love and intention right here in our Oregon studio. Discover the magic of unique design and ethically sourced gemstones, made to make you shine. #SaressaDesigns #HandmadeJewelry #DruzyLove #MeaningfulAdornment #MadeInOregon
• •Website Homepage Banner: Adorn Yourself with Intention. Saressa Designs offers handcrafted gemstone jewelry, where quality craftsmanship meets modern elegance. Each piece is a unique expression, made just for you. [Shop Our Collections]
• •Email Newsletter Snippet (Subject: A Little Sparkle, Just For You): Hello [Customer Name], I'm Rachel, the heart and hands behind Saressa Designs. I believe jewelry should be as unique and authentic as you are. That's why I pour my passion into every hand-wrapped gemstone and custom-cut druzy, hoping to bring a little extra beauty to your day. Explore our latest creations, designed to be cherished. [Link to New Arrivals]
• •Product Description (Example: Gemstone Stud Earrings): Simple elegance for your everyday. These [Gemstone Name] studs are meticulously handcrafted from [Metal Type] and feature unique, custom-cut gemstones, radiating a soft, natural beauty. Designed with intention in our Portland studio, they're a perfect touch of understated luxury. Because quality and uniqueness should go hand-in-hand.
• •Facebook Ad (Targeting: Women interested in handmade jewelry, ethical fashion): More Than Just Jewelry, It's a Piece of Art. ✨ At Saressa Designs, every necklace, ring, and earring is handmade with passion by designer Rachel Hughes. We use high-quality, ethically sourced gemstones and non-plated metals to create unique pieces you'll treasure. Experience the difference of true craftsmanship. Shop Saressa Designs today and find your sparkle! #SupportSmallBusiness #ArtisanJewelry #EthicalGems #SaressaDesigns