Tono de Marca

Authentic & Transparent, Empowering & Expressive, Relatable & Engaging, Fun & Creative, Conscious & Responsible

Valores de Marca

• •Self-Expression & Individuality
• •Transparency
• •Sustainability & Ethical Choices
• •Quality & Innovation
• •Community & Co-creation
• •Authenticity

Mejores Prácticas

• •Embrace Anna's Voice (Authentically): Channel the relatable, sometimes colloquial, and always transparent voice that Anna Sarelly uses. This doesn't mean directly impersonating, but capturing that spirit of openness and directness. Use "we" and "us" to foster a sense of community.
• •Highlight "Your Mood, Your Rules": Consistently weave in the theme of self-expression, versatility, and the products as tools for showing one's current mood or authentic self. Emphasize creativity and fun.
• •Be Radically Transparent (Where Appropriate): When discussing materials, processes, or even responding to community feedback, lean into the brand's value of transparency. Share the "why" behind choices.
• •Speak to the "Sarelly Fam": Address the audience directly and inclusively. Use terms that foster a sense of belonging and acknowledge them as part of the brand's journey (e.g., "co-created with our community").
• •Balance Playfulness with Purpose: While the tone can be fun and creative (especially with product names and visual descriptions), always connect back to the underlying values of conscious consumption, ethical choices, and celebrating beauty beyond superficial appearances.

Percepción Social

Influencer-Led Brand, Innovative and Eco-Conscious (to some), Debate on Price Point, Trendy and Desirable, Mixed Reactions to "Luxury", Community-Focused

Ejemplos de Copy

• •Your mood, your rules, your bag. Our new [Bag Name] isn't just a carryall; it's a chameleon, ready to adapt to wherever your self-expression takes you today. Crafted with [Sustainable Material, e.g., innovative cactus leather] because looking good and doing good should always go hand-in-hand. #SarellyStyle #ExpressYourself
• •Real beauty is how you feel. ✨ Our [Product Name, e.g., Clean Glow Tint] is all about enhancing that, not hiding it. Made with ingredients you can trust (and pronounce!), because your skin deserves transparency and care. Get ready to play, create, and shine your way. #SarellyMakeup #BeautyBeyondMakeup #CleanBeauty
• •Hey Sarelly Fam! We're dreaming up our next genderless fashion drop and YOUR voice matters most. What kind of pieces make you feel authentically YOU? Drop your ideas below – let's co-create something amazing! 👇 #SarellyCoCreates #FashionForAll
• •(Upbeat music) Feeling blah? 😒 Switch it up! 💥 (Show quick transformations using Sarelly products). Our [Product Category, e.g., mood-boosting accessories] are here to spark that creativity and let your true colors shine. No judgment, just pure fun and expression. What's your vibe today? 😎 #SarellyVibes #UnleashYourMood
• •Dare to Be... You. The latest from Sarelly Sarelly has landed. Versatile designs, conscious materials, and endless ways to tell your story. This isn't just fashion or makeup; it's a celebration of your unique spark. Explore the collection. #BeSarelly #TransparentlyCreative