Brand Tone

Passionate, Artistic, and Personable

Brand Values

• •Uniqueness
• •Craftsmanship
• •Authenticity
• •Quality

Best Practices

• •Always Lead with Passion: Start captions and descriptions with language that reflects genuine enthusiasm for the source material (e.g., "For the adventurers of Teyvat," "A piece for every true Witcher"). This immediately connects with the fan audience.
• •Use the "Artisan Story" Framework: Consistently reinforce the brand's narrative. Use phrases like "From our lab," "Handmade by Sareika," "Crafted in Italy," and "No two are the same" to remind customers of the brand's core values of craftsmanship and uniqueness.
• •Speak as "I," Not "We": Maintain the personal, one-person-shop tone established on the website. This makes the brand feel more approachable and authentic than a faceless corporation.
• •Balance Artistic Language with Clear Product Details: While the tone is artistic, ensure every product description clearly states what the item is, its dimensions, and the materials used. This manages customer expectations and reinforces the value of quality.
• •Engage with Questions: End social media posts with open-ended questions that invite community interaction (e.g., "What character's accessory should I make next?", "Which cosplay are you working on?"). This fosters a sense of community and provides valuable market research.

Social Perception

The perception of Sareikalab is that of a legitimate, specialized artisan brand catering to a niche but dedicated community. Within its target communities on TikTok and Instagram, the brand is perceived positively as a source for high-quality, fan-made replicas. Outside of its niche, the brand has low visibility but no negative perception, and its primary audience understands and values its passion-driven nature.

Copy Examples

• •From our lab to the world of Teyvat. ✨ Every Vision we craft is a story waiting to be told, hand-painted with meticulous care because we know it's not just a prop—it's a piece of your next adventure. Which element will you wield? #Sareikalab #GenshinImpact #CosplayProp #HandmadeVision #GamerArt
• •Your Favorite Worlds, Brought to Life. Don't just watch your heroes—become them. At Sareikalab, we pour our passion for anime and gaming into every handcrafted prop and accessory. Each piece is unique, just like your cosplay. Discover our collection of unrepeatable creations. #Cosplay #Handmade #AnimeMerch #Sareikalab
• •More Than Merchandise. It's Art. Handcrafted with passion, built for fans. Welcome to Sareikalab.
• •The magic is in the details ✨ From raw materials... to a hero's weapon. ⚔️ Bringing Rumi's sword from K-Pop Demon Hunters to life, one LED at a time! 💖 What should we craft next? #propmaker #cosplaywip #sareikalab #kpopdemonhunters #handmade
• •"Together in Paris" Necklace Replica - Handcrafted by Sareikalab. A memory from a grand duchess, a promise of a love story. This isn't just a necklace; it's a piece of nostalgia, handcrafted with passion in our Italian lab. Each detail is carefully sculpted and finished to capture the magic of the original. Because every great story deserves a beautiful heirloom. Perfect for cosplay or as a unique gift for the dreamer in your life.