Brand Tone

Direct, sales-oriented, accessible, friendly, and budget-friendly.

Brand Values

• •Variety
• •Affordability
• •Trend-Consciousness

Best Practices

• •Lead with the Product: Always make the saree the hero of the copy. Start with the material, design, or the occasion it's suited for.
• •Be Direct and Clear with Pricing: Transparency is key to the brand's accessible feel. Always include the price or sale information clearly in the post or on the image/video.
• •Use Simple, Energetic Language: Employ accessible and enthusiastic words. Phrases like "New Arrivals," "Trending Now," "Limited Stock," and "Don't Miss Out" create urgency and excitement.
• •Maintain a Consistent Call-to-Action (CTA): Consistently guide the customer on what to do next, whether it's "Shop Now," "DM to Order," or providing a WhatsApp number for direct contact.
• •Leverage Visuals to Tell the Story: Since the copy is direct, let the high-quality photos and videos of the sarees convey the beauty, texture, and drape. The text should complement the visual, not over-explain it.

Social Perception

A straightforward saree retailer offering a wide selection of trendy and affordable garments. Perceived as a go-to for everyday wear and occasion-specific sarees that are in line with current fashion without a high price tag. Has an active and engaged customer base.

Copy Examples

• •Step into the spotlight! ✨ Our new collection of Georgette Chickenkari sarees has just landed. Light, airy, and oh-so-elegant for just 850/-. DM us or tap the link in bio to make it yours!
• •Your search for the perfect festive saree ends here! ✨ Vibrant colors, silky smooth feel. Limited stock, grab yours now!
• •ASHADAM SALE IS LIVE! 🎊 Get up to 40% off on your favorite Bandini, Crepe, and Cotton sarees. Refresh your wardrobe with the latest trends at unbeatable prices. Shop now before they're all gone!
• •Tired of searching for the perfect saree? From daily wear to wedding glam, we've got you covered! Explore thousands of styles in Kanchi Silk, Kalamkari, and more. Quality you'll love at prices you can't resist. Click 'Shop Now' to discover your new favorite drape.
• •Embrace timeless elegance with our Celebrity-Inspired Satin Saree. Crafted for a flawless drape and a luxurious feel, this piece is your perfect partner for parties and special events. Comes with a matching blouse piece. Get the star look for only 750/-.