Brand Tone

Artistic & Creative, Whimsical & Playful, Passionate & Authentic, Approachable & Friendly, Descriptive & Evocative

Brand Values

• •Originality & Uniqueness
• •Craftsmanship & Quality
• •Creativity & Imagination
• •Storytelling
• •Artistic Expression

Best Practices

• •Embrace Storytelling: Infuse narratives into product descriptions, social media posts, and even transactional communications. Talk about the inspiration, the process, or the imagined life of the ceramic piece.
• •Use Evocative and Sensory Language: Describe the textures, the subtle expressions, the feeling a piece evokes. Use words that are playful, artistic, and descriptive (e.g., whimsical, dreamlike, hand-sculpted, vibrant glaze, quirky charm).
• •Maintain an Authentic Artist's Voice: Let Katerina Kalogirou's passion and personality shine through. Write as if she's sharing her work directly with an interested friend or fellow art lover. Keep it genuine and avoid overly corporate or generic language.
• •Be Visually Consistent with Your Words: Ensure the tone of the copy matches the aesthetic of the photography and visual branding. If the art is whimsical and colorful, the language should reflect that joy and creativity.
• •Engage with Your Audience Personally: When responding to comments or messages, maintain the friendly, approachable, and passionate tone. Address people by name where appropriate and show genuine appreciation for their interest and feedback.

Social Perception

Highly Artistic, Unique & Desirable, High Quality & Handcrafted, Positive & Admiring, Niche & Specialized

Copy Examples

• •Meet 'The Dreamer's Companion.' ✨ This little ceramic soul emerged from a daydream, hand-sculpted with whispers of forgotten tales and glazed in the hues of twilight. A unique piece to guard your reveries and add a touch of whimsical wonder to your favorite nook. #SardinesStudio #HandmadeCeramics #ArtObject #WhimsicalArt #CeramicStorytelling
• •Get ready to dive into a world of playful clay! Sardines Studio is thrilled to announce our upcoming showcase at 'Artful Horizons Gallery.' Come explore our latest collection of characters and curiosities, each with a story waiting to unfold. We can't wait to share our passion with you! [Link to event details] #SardinesStudioArt #CeramicExhibition #LondonArt #MeetTheArtist #CreativeJourney
• •Ever wonder how these quirky faces come to life? 🤔 It all starts with a lump of clay, a sprinkle of imagination, and a whole lot of love. Today in the studio, I'm coaxing out new personalities, one delicate touch at a time. The journey from earth to art is always a magical one! #StudioLife #ArtistProcess #KaterinaKalogirou #SardinesStudio #BehindTheArt
• •Looking for a piece that speaks your language? Explore the latest arrivals at Sardines Studio – unique, handcrafted ceramics infused with imagination and artistry. Find the perfect art object to tell your story. Shop now and bring home a touch of wonder. #UniqueArt #HandcraftedDecor #SardinesStudioShop #ArtForYourHome #CollectibleCeramics
• •Sardines Studio: Where clay dreams take shape. Founded by visual artist Katerina Kalogirou, we craft unique ceramic art objects that blend whimsy with thoughtful design. Each piece is handmade with passion in London, telling its own little story. Welcome to our world of imaginative artistry. #SardinesStudio #ArtisticCeramics #HandmadeInLondon #CreativeVision #UniqueDesign