Brand Tone

Passionate, Authentic, Informative, Approachable, Aspiring to be Elegant/Curated

Brand Values

• •Sardinian Heritage & Authenticity
• •Quality
• •Discovery & Sharing
• •Customer Satisfaction
• •Passion

Best Practices

• •Embrace Sardinian Identity: Consistently weave in the unique aspects of Sardinia – its history, culture, landscape, and traditions – into your product descriptions, social media posts, and blog content. Use evocative language that transports the customer to the island.
• •Prioritize Authenticity and Quality: Always highlight the genuineness of the products and the craftsmanship behind them. Share stories of the producers (where possible and appropriate) to build trust and underscore quality.
• •Maintain a Passionate yet Approachable Voice: Convey your enthusiasm for Sardinian products. While knowledgeable, ensure the language is accessible to both connoisseurs and newcomers to Sardinian wines and foods. Avoid overly technical jargon unless providing specific educational content.
• •Be Informative and Helpful: Provide clear, concise, and useful information about the products, including tasting notes, pairing suggestions, and origin details. Ensure calls to action are clear and the purchasing process is easily understood.
• •Develop a Visual Storytelling Language: Ensure your copy complements your visual identity. For instance, if Instagram showcases elegant product shots, the captions should reflect that sophistication while still being warm and inviting, always tying back to the Sardinian essence.

Social Perception

Specialized Niche Player with Positive feedback, Authenticity appreciated, Online presence could be stronger

Copy Examples

• •Headline: Taste the Soul of Sardinia. Body: Discover authentic Sardinian wines and delicacies, delivered from our island to your table. Explore our curated selection at Sardegnavini.it.
• •Headline: Beyond the Bottle: A Sardinian Story. Body: Each wine at Sardegnavini tells a tale of tradition, terroir, and the passionate artisans of Sardinia. Unwrap your piece of the island today.
• •Headline: Your Direct Line to Sardinia's Finest Flavors. Body: From robust Cannonau to crisp Vermentino and unique local spirits, Sardegnavini brings the heart of the Mediterranean to you. Shop now for an authentic taste experience.
• •Headline: More Than Just Wine – It's a Sardinian Welcome. Body: At Sardegnavini, we share our passion for the island's rich culinary heritage. Find your new favorite wine, spirit, or gourmet treat and let us bring Sardinia to you.
• •Headline: Elevate Your Moments with Sardinian Excellence. Body: Planning a special dinner or searching for a unique gift? Sardegnavini offers a handpicked collection of Sardinia's best wines and gastronomic treasures.