Brand Tone

Elegant, Aspirational, and Regal

Brand Values

• •Luxury and Quality
• •Timeless Design
• •Cultural Heritage
• •Customer Experience

Best Practices

• •Utilize an Elegant Lexicon: Consistently use a vocabulary that evokes luxury, exclusivity, and sophistication. Words like "bespoke," "heirloom," "regal," "iconic," "grandeur," and "timeless" should be staples in product descriptions, social media captions, and all marketing communications.
• •Focus on Storytelling: Frame each collection and piece within a larger narrative. Whether it's the inspiration from historical royalty or the mythos of goddesses, storytelling elevates the product beyond a simple garment to an aspirational experience.
• •Emphasize Craftsmanship and Quality: In every description, allude to the quality of the materials and the intricate craftsmanship. This justifies the premium price point and reinforces the brand's core value of creating lasting, high-quality apparel.
• •Maintain a Formal and Respectful Voice: The tone should always be respectful and slightly formal, addressing the customer as a discerning individual with sophisticated taste. Avoid overly casual slang, excessive emojis, or an overly familiar tone.
• •Ensure Visual and Textual Harmony: All copy should directly complement the brand's visual identity. The regal and elegant tone of the text must match the high-quality, professional photography and videography used on the website and social media to create a cohesive and immersive brand experience.

Social Perception

The public and customer perception of SARAZARA is generally positive, albeit from a niche audience. Customers perceive the brand as offering unique, high-quality garments that are different from mass-market options. The clothing is considered worth the price for its design and aesthetic. The brand is popular for significant events like weddings, with consumers looking to recreate its styles for their own functions. The brand is seen as reliable, with specific praise for its fast shipping times. There is an overall impression of a legitimate, high-end boutique rather than a questionable online entity.

Copy Examples

• •Introducing the 'SULTANATE' collection. Each piece, a testament to timeless elegance and regal grace. Inspired by the grandeur of history, designed for the modern-day queen. Discover the art of luxury. #Sarazara #LuxuryWear #TimelessElegance
• •The DIANA Gown: An embodiment of sophistication. With bespoke embroidery and a silhouette that flows with every step, this gown isn't just a dress—it's an heirloom. Crafted for the moments you'll cherish forever.
• •Your special day deserves a touch of magic. Our latest collection of formal and semi-formal ensembles brings timeless Pakistani craftsmanship to life. Be the vision you've always dreamed of. Explore SARAZARA's bridal inspirations.
• •METROPOLIS: Where modern sophistication meets iconic design. Indulge in luxury crafted for the discerning woman. Shop the collection that defines urban elegance.
• •A special treat for our most valued clientele. As a thank you for your exquisite taste, enjoy an exclusive first look at our new 'OLYMPUS' arrivals—a collection signifying the grandeur of goddesses, made for you.