Brand Tone

Aspirational, glamorous, and confident, yet friendly and engaging.

Brand Values

• •Quality and Innovation
• •Cruelty-Free and Ethical Sourcing
• •Luxury and Accessibility
• •Transparency

Best Practices

• •Lead with Luxury and Performance: Always use powerful, evocative language. Words like "iconic," "luminous," "high-impact," "blinding," "intense," and "luxury" should be staples in the brand vocabulary to reinforce the premium quality of the products.
• •Emphasize the "Glow": The concept of "glow" is central to Sarazaar. Use it literally when describing highlighters and metaphorically to suggest confidence and radiance. Phrases like "Get the Sarazaar Glow" or "Unleash Your Inner Glow" create a strong brand association.
• •Highlight Core Values: Consistently integrate key values into the copy. A simple sign-off like "Cruelty-Free & Gorgeous" or a line in a product description such as "Ethically sourced, intensely beautiful" reinforces the brand's ethical stance.
• •Celebrate the Customer: Actively encourage user-generated content and feature it regularly. Use community-centric language ("#SarazaarCommunity," "Beauty Dolls," "Babes") to foster a sense of belonging and make the brand feel more personal and engaging.
• •Be Bold and Confident: The copy should mirror the products. Avoid passive or hesitant language. Use strong commands and confident statements (e.g., "Command the room," "Define your own brilliance," "Dare to shine"). This tone empowers the customer and aligns perfectly with the bold aesthetic of the makeup itself.

Social Perception

Perceived as a high-quality, indie makeup brand known for intense pigmentation, unique finishes, and ethical practices (cruelty-free). Customers are highly satisfied, viewing it as a passionate, independent brand delivering glamorous, high-impact cosmetics.

Copy Examples

• •Don't just catch the light. Become it. Introducing 'Ethereal'—our new holographic pigment that shifts with your every move. A single swipe unleashes a multi-dimensional universe of color. Ready to mesmerize? #SarazaarGlow #HolographicMakeup #IndieBeauty
• •The Gold Standard of Glow. This isn't just a highlighter; it's liquid luxury. Infused with real 24K gold, our iconic highlighting powder melts into your skin for a luminous, high-impact finish that’s truly unparalleled. Finely milled, intensely pigmented, and 100% cruelty-free. Your ultimate glow-up awaits.
• •Bold. Luxurious. Unapologetically You. At Sarazaar, we believe makeup is a form of power. From our iconic 24K gold highlighters to our blinding foil pigments, we create innovative, cruelty-free cosmetics for the bold and the brilliant. Dare to shine.
• •Your Glow is Our Goal. We're obsessed with seeing how you wear your Sarazaar! ✨ This stunning look was created by @[username] using our High Shine Foil Pigment in 'Finesse'. Tag us in your creations for a chance to be featured and share your sparkle with the world. #SarazaarCommunity #MakeupInspo
• •Unlock a Radiant Deal. Why settle for subtle? Elevate your artistry with pigments that pop and highlighters that command attention. For a limited time, enjoy [discount]% off your next order and experience the Sarazaar difference. Because you were born to stand out. Shop Now.