Brand Tone

elegant, quality-focused, and inspiring

Brand Values

• •Quality and Craftsmanship
• •Heritage and Experience
• •Elegance and Style
• •Customer Focus
• •Innovation
• •Environmental Responsibility
• •Community Contribution

Best Practices

• •Emphasize Heritage and Quality: Consistently weave in the brand's long history (since 1972) and commitment to high-quality materials and production.
• •Use Evocative and Aspirational Language: Employ words that suggest luxury, elegance, comfort, and transformation (e.g., "palace," "elegance," "artistry," "inspire").
• •Showcase Design Variety: Highlight the breadth of their collections, catering to diverse tastes from classic to contemporary.
• •Focus on the Customer's Experience: Frame product benefits around how the carpets will enhance the customer's home and lifestyle (e.g., creating warmth, adding style, expressing personality).
• •Maintain Visual Consistency: Ensure that the language used in copywriting aligns with the visual branding (e.g., elegant imagery, sophisticated color palettes) across all platforms.

Social Perception

Saray Halı is generally perceived as a well-established and reputable brand in Turkey and a global exporter of carpets. Customer testimonials on their website highlight satisfaction with quality, design, and the transformative effect of the carpets on their homes. The brand is associated with a wide variety of carpet types, including classic, modern, and decorative. They are present on major online retail platforms in Turkey like n11.com, Hepsiburada, and Trendyol, indicating a broad market reach and accessibility.

Copy Examples

• •Step into a world of timeless elegance. Saray Halı: Crafting the foundation of beautiful homes since 1972.
• •Transform your space, indulge your senses. Discover the exquisite quality and inspiring designs of Saray Halı.
• •More than a carpet, it's a statement. Experience the enduring luxury and artistry of Saray Halı in your home.
• •From palace-inspired grandeur to modern chic, find the perfect Saray Halı to reflect your unique style. You are worthy of palaces.
• •Feel the difference quality makes. Saray Halı combines heritage craftsmanship with innovative design for carpets that last.