Brand Tone

Playful, Artisanal, Quality-Focused, Community-Oriented, Passionate, Innovative, Unique, Approachable & Friendly

Brand Values

• •Quality & Craftsmanship
• •Heritage & Tradition
• •Innovation & Uniqueness
• •Community & Giving Back
• •Passion & Joy
• •Customer Focus

Best Practices

• •Develop a Brand Voice Guide: Document the key attributes of Sara's Tipsy Pies' tone (e.g., Playful, Artisanal, Passionate, Friendly, Whimsical). Include examples of "do's and don'ts" for word choice and phrasing.
• •Embrace Storytelling: Consistently weave in elements of Sara's story, the inspiration from her mother, the "Pie with a Purpose" mission, and the collaborations with local producers. This reinforces authenticity and passion.
• •Be Descriptive and Evocative (with a touch of fun): Use language that appeals to the senses when describing the pies – "flaky, golden crust," "oozing fillings," "warming Irish Whiskey." Don't be afraid to use playful puns or witty remarks related to "tipsy" when appropriate, while always maintaining a sense of quality.
• •Maintain Authenticity in Engagement: When responding to comments or reviews, reflect the brand's friendly, approachable, and passionate nature. Personalize responses where possible.
• •Consistency Across Channels: Ensure that the tone of voice is consistent across the website, all social media platforms, email marketing, and any print materials. Regularly review content to ensure it aligns with the established brand voice.

Social Perception

Delicious & Unique, High Quality, Great for Events & Gifts, Friendly & Passionate Owner/Staff, Community-Minded, A Treat Worth Seeking Out

Copy Examples

• •Social Media Post (Instagram/Facebook): "Feeling a little pie-eyed? 😉 Our Boozy Blueberry Lemon hand pies are bursting with wild blueberries, a hint of zesty lemon, and a splash of gorgeous @ChateauStCroix Rosé. Handmade with love (and a little tipple!) from Sara's family recipe. Who needs a midweek pick-me-up? #TipsyPies #HandmadeGoodness #BoozyBites #MinnesotaMade #PieLove"
• •Website Banner: "Sara's Tipsy Pies: Where cherished family recipes get a delightfully spirited twist. Discover your new favorite handcrafted pie today!"
• •Product Description Snippet (for Irish Whiskey Apple): "A classic with a kick! Tender apples mingle with warming Irish Whiskey, all tucked into our signature flaky crust. It’s a taste of tradition, reimagined. (P.S. The alcohol bakes out, but the delicious flavor stays!)"
• •Email Subject Line: "Life's short, eat the (tipsy) pie! 🎉 New seasonal flavors inside!"
• •Promotional Tagline for Events: "Make your next celebration unforgettable with Sara's Tipsy Pies – the perfect blend of handcrafted charm and spirited fun!"