Brand Tone

Engaging & Community-Focused, Appreciative & Encouraging, Customer-Oriented & Service-Focused, Enthusiastic & Passionate, Promotional & Value-Driven

Brand Values

• •Creativity & Self-Expression
• •Relaxation & Well-being
• •Quality
• •Customer Satisfaction
• •Community
• •Accessibility/Affordability

Best Practices

• •Embrace "We" and "You" to Foster Community: Consistently use inclusive language that makes the customer feel part of the "Saramond family." Frame messages as a shared passion.
• •Highlight the "Why" Behind the "What": Focus on the benefits – relaxation, creativity, joy, stress relief, the pride of creation – not just the product features. Connect with the emotional aspect of the craft.
• •Be Enthusiastic and Encouraging: Let genuine passion for the products and the creative process shine through. Use positive and uplifting language.
• •Maintain Transparency, Especially Regarding Challenges: While being positive, also be upfront and empathetic about potential issues like shipping times, as they already do to some extent in their FAQ. Reinforce that customer satisfaction is a priority and explain steps being taken to improve.
• •Incorporate User-Generated Content and Testimonials: Regularly feature customer creations and positive reviews in marketing materials (with permission) to build trust and reinforce the community aspect. Use their language and excitement as inspiration.

Social Perception

Positive for Product, Mixed on Service/Logistics, Engaged Community, Seen as a Source of Joy/Hobby

Copy Examples

• •✨ Unleash your inner artist! ✨ Which Saramond Diamond Painting are you dreaming of creating next? Show us your amazing finished pieces using #Saramond for a chance to be featured and win a free kit! Let's get creative together! #DiamondPainting #SaramondDE #CraftTherapy #DIYArt
• •Create More, Save More! 🎨 Get lost in the sparkle with our 'Take 3, Pay 2' Diamond Painting offer. Your next masterpiece (or three!) awaits. Quality kits, dazzling results, and endless relaxation. Shop now and let your creativity shine! #Saramond #DiamondArt #CraftDeals
• •Email Subject Line: Your Moment of Calm is Calling 🧘‍♀️✨ Discover Saramond! Email Body Snippet: Hi [Customer Name], Feeling stressed? Unwind and create something beautiful with our bestselling Diamond Painting kits. Join the Saramond family and discover the joy of bringing stunning images to life, one diamond at a time. Plus, enjoy free shipping on your order today! Find your perfect design: [Link]
• •Tired of the same old routine? 🙋‍♀️ Dive into the vibrant world of Diamond Painting with Saramond.de! Perfect for beginners and seasoned crafters alike. Relax, create, and decorate your home with your own sparkling art. See our huge collection (over 8000 designs!) and enjoy special offers now! [Link] #PaintWithDiamonds #SaramondFamily #CreativeHobby
• •Your Memories, Now in Diamonds! 💎 Turn your favorite photo into a breathtaking Diamond Painting masterpiece. Imagine the joy of recreating a beloved family portrait, a cherished pet, or a stunning holiday snap, bead by sparkling bead. It’s more than a craft; it’s a heartfelt journey. Order your custom kit today and create a treasure that lasts a lifetime. #CustomDiamondPainting #Saramond #PersonalizedGifts