Brand Tone

Warm & Friendly, Caring & Nurturing, Inspiring & Uplifting, Authentic & Genuine, Elegant & Timeless

Brand Values

• •Happiness & Joy
• •Community & Connection
• •Thoughtfulness & Care
• •Empowering Women
• •Giving Back & Social Responsibility
• •Quality & Style
• •Sustainability

Best Practices

• •Embrace Warmth and Empathy: Always write from a place of understanding and care for the customer. Use inviting and inclusive language. Think "we're in this together" rather than "we sell things."
• •Tell the Story: Weave in the "why" behind Sarah Urban – the passion for making people happy, the founder's journey, and the joy of thoughtful gifting. This builds connection beyond just the products.
• •Focus on "Her": Given the brand's mission to "make women happy" and being "made by women for women," ensure the copy resonates with a female audience, addressing their desires for beauty, comfort, connection, and self-care.
• •Highlight Quality and Timelessness Subtly: While showcasing the stylish nature of the products, avoid overly trendy or fleeting descriptions. Emphasize classic appeal and lasting quality.
• •Maintain Authenticity and Transparency: Let Sarah Green's genuine passion shine through. Be open about charitable partnerships and the values driving the brand. Avoid overly corporate or impersonal language.

Social Perception

Positive Customer Experience, Trusted & Appreciated, Community-Focused & Caring, Founder-Driven

Copy Examples

• •Instagram Post (Image: Beautifully arranged gift box with bath products and a candle): Indulge in a moment of pure bliss. ✨ Our 'Self-Care Sanctuary' gift box is lovingly curated to bring a little extra joy and calm to your day, or to show someone special you’re thinking of them. Because everyone deserves to feel cherished. #SarahUrban #GiftOfJoy #SelfCare
• •Facebook Ad (Targeting people looking for unique gifts): Tired of the same old gift ideas? At Sarah Urban, we believe in gifts that tell a story and warm the heart. Discover our timeless collection of homewares, jewellery, and curated gift boxes designed to make her smile. Let us help you find that perfect something. Shop now and share a little happiness! [Link] #ThoughtfulGifting #SarahUrbanLifestyle #MakingMemories
• •Website Product Description (For a vintage-inspired teapot): Steeped in charm and timeless elegance, our 'Rosie's Garden' Teapot brings a touch of vintage warmth to your daily ritual. Perfect for quiet mornings or sharing stories with loved ones over a comforting brew. Create your own cherished moments. #SarahUrbanHome #VintageInspired #TeaTimeTreasures
• •Email Newsletter Snippet (Highlighting new arrivals and community): Hello lovely! Just a little note from us at Sarah Urban to brighten your week. We’re so excited to share our newest handcrafted homewares, designed to bring comfort and style to your sanctuary. Plus, a portion of every 'Kindness Blooms' gift box sold this month goes directly to our friends at Safe Steps. Thank you for being part of our caring community. Explore what’s new: [Link] With warmth, The Sarah Urban Team x
• •Blog Post Title & Intro (Focusing on entertaining at home): Creating a Welcoming Haven: Simple Touches for Memorable Gatherings ✨ At Sarah Urban, we believe the heart of a happy home is in the connections we share. Bringing loved ones together doesn’t need to be complicated. It’s about creating a warm, inviting atmosphere where stories flow and laughter fills the air. Here are a few of our favourite simple ideas to make your next gathering truly special...