Brand Tone

personal, whimsical, and nature-inspired

Brand Values

• •Creativity and Self-Expression
• •Connection with Nature
• •Storytelling
• •Quality and Craftsmanship
• •Appreciation for Beauty in the Everyday

Best Practices

• •Embrace Whimsy and Wonder: Use language that evokes imagination, magic, and curiosity. Words like "enchanting," "magical," "wonder," "fantastical," and "dream" can reinforce this.
• •Highlight Nature and Storytelling: Connect product descriptions and social media posts back to the inspiration behind the art, focusing on natural elements, myths, or pop culture references.
• •Maintain a Personal Connection: Share snippets of the artist's inspiration, process, or connection to the artwork, as Sarah does in her bio. This makes the brand feel more authentic and relatable.
• •Focus on Quality and Detail: When describing products, emphasize the craftsmanship, materials used, and the artist's personal touch (e.g., "hand-inspected by the artist").
• •Encourage Engagement and Shared Experiences: Ask questions that prompt followers to share their own interpretations or connections to the art, fostering a community around shared appreciation for the themes in her work.

Social Perception

Customers praise the creativity, detail, and quality of her work. Her art is perceived as evocative and appealing to a wide range of ages, with themes that resonate with lovers of nature, fantasy, and pop culture. There's an appreciation for her ability to capture emotion and create a sense of wonder. Her involvement in local art scenes and galleries suggests a respected position within the artistic community.

Copy Examples

• •Bring a touch of magic home. Explore enchanting art prints inspired by nature's wonders and fantastical tales. ✨ #SarahTerrellIllustration #WhimsicalArt #NatureInspired
• •From majestic wildlife to mythical creatures, discover art that tells a story. Which piece speaks to your imagination? #FantasyArt #StorytellingArt #SarahTerrell
• •Looking for a unique gift? Our high-quality prints and handcrafted items are made with love and an eye for detail. Perfect for the art lover in your life. #ArtGifts #SupportArtists #MadeInMaine
• •Let your walls whisper tales of enchanted forests and starry skies. Our 'Forest Retreat' print brings peace and wonder into any space. 🌲🌟 #SurrealArt #Dreamscape #HomeDecor
• •Inspired by the ever-changing beauty of the world around us. Find a piece that reflects your own sense of wonder. #ArtForYourHome #CreativeExpression #SarahTerrellArt