Brand Tone

Fun & Humorous, Empowering & Inclusive, Relatable & Authentic, Enthusiastic & Passionate, Friendly & Approachable

Brand Values

• •Empowerment
• •Inclusivity
• •Joy & Fun
• •Community
• •Quality & Ethical Production
• •Authenticity

Best Practices

• •Embrace Humor and Relatability: Continue using witty slogans, funny observations about running, and relatable runner experiences. Don't be afraid to be a little cheeky and informal where appropriate (especially on social media).
• •Champion Empowerment and Inclusivity: Ensure messaging always uplifts and supports runners of all types. Use inclusive language and highlight stories from diverse members of the running community. Actively celebrate "girl power" and the strength of women athletes.
• •Speak the Runner's Language: Use terminology, inside jokes, and references that resonate with experienced runners, but ensure it's still welcoming to newer runners. Show genuine understanding of the runner's mindset.
• •Maintain an Enthusiastic and Positive Voice: Even when acknowledging the struggles of running, keep the overall tone encouraging and passionate. Celebrate the joy, achievement, and community aspects of the sport.
• •Be Authentic and Transparent: Continue sharing the brand's story and values. Let Sarah's personality and passion (as the founder and a fellow runner) shine through. Authenticity builds trust and strengthens the community connection.

Social Perception

Positive & Well-Regarded, Community-Focused, Fun & Unique, Relatable, Woman-Owned and Supportive

Copy Examples

• •Instagram Post (Image: Runner smiling, wearing a "Slow Runners Club" tee): Still lapping everyone on the couch. 😉 Proud member of the Slow Runners Club where every_ freaking_ mile is celebrated! #SarahMarieRunningCo #SlowRunnersClub #RunningJoy #EveryMileCounts #CommunityRunning
• •Facebook Ad (Carousel of different product designs): Tired of boring running gear? So were we! 🙅‍♀️ Sarah Marie Running Co. brings you apparel that's as bold, funny, and awesome as your running journey. From 'Run Fast. Raise Hell.' to 'Kinda wanna go for a run, kinda wanna stay in bed' – find your perfect running statement. Shop the fun now! 👉 [Link to website]
• •Product Description (for a "Have Uterus, Will Run" tank top): Because anatomy has nothing to do with your finish line. This tank is for every powerful woman who knows the strength in her strides and isn't afraid to show it. Lightweight, breathable, and designed to make you feel like the badass runner you are. Run your world. 🏃‍♀️💪 #SarahMarieRunningCo #HaveUterusWillRun #EmpoweredWomenRun #GirlPower #RunningApparel
• •Email Subject Line (for a new collection launch): Warning: May Cause Extreme Running Motivation (& Giggles!) 🎉
• •TikTok Video Caption (Runner humorously struggling then triumphing on a run): That 'why did I sign up for this' feeling turning into 'I CRUSHED IT!' 🤪 Our gear is made for every mood of the run. What's your go-to running thought? #SarahMarieRunningCo #RunningStruggles #RunningWins #FunnyRunner #RelatableRunning #RunningCommunity