Brand Tone

friendly, approachable, stylish, and helpful

Brand Values

• •Customer Focus & Service: Prioritizing a positive and helpful shopping experience.
• •Quality & Style Curation: Offering a carefully selected range of fashionable, high-quality items, with an emphasis on Australian and New Zealand designers.
• •Individuality & Uniqueness: Providing pieces that allow customers to express their personal style.
• •Community Engagement: Building a relationship with their customers both online and in their physical store.
• •Passion for Fashion: A genuine enthusiasm for the products they sell and the styles they promote.

Best Practices

• •Always Be Welcoming: Start and end communications with a friendly and approachable tone. Use inclusive language.
• •Highlight Quality and Uniqueness: Emphasize the curated nature of the collections and the quality of the garments, mentioning designer origins where appropriate.
• •Focus on the Customer's Feeling: Frame product benefits around how they will make the customer feel (e.g., "feel fabulous," "confident," "stylish").
• •Maintain Enthusiasm: Convey genuine passion for fashion and the products offered. Use positive and descriptive adjectives.
• •Encourage Interaction: Invite questions, visits, and engagement, reinforcing the helpful and community-oriented aspect of the brand.

Social Perception

go-to boutique for unique, stylish women's clothing with excellent customer service

Copy Examples

• •New Arrival Post (Instagram/Facebook): "Step into the new season with a touch of elegance! ✨ Our latest collection has just landed, filled with unique pieces to make you feel fabulous. Pop in-store or browse online – your next favorite outfit awaits! #SarahJaneFashion #NewCollection #StyleInspo #BoutiqueShopping"
• •Product Feature (Website/Social Media): "Obsessed is an understatement! 😍 This stunning [Product Name] dress is the perfect blend of comfort and chic. Imagine yourself at your next event, turning heads in this beauty. Crafted from [Material] for a luxurious feel. Shop the look now! #FashionFind #MustHaveDress #SarahJaneStyle"
• •Customer Service Focused Post (Facebook): "Need a little style advice or help finding the perfect fit? Our friendly team at Sarah~Jane Fashion is always here to help! Send us a DM or visit us in Newtown for a personalized shopping experience. We love helping you discover pieces you'll adore! ❤️ #CustomerLove #StyleExperts #ShopLocalNewtown"
• •Sale/Promotion Announcement: "Treat yourself! 😉 Our much-awaited [Sale Name] event is ON NOW! Discover incredible deals on your favorite styles. Don't miss out on snagging that piece you've been eyeing. Limited time only – shop smart, look fabulous! #SaleTime #FashionDeals #SarahJaneFashionSale"
• •Brand Story Snippet (Website/Social Media): "More than just a boutique, Sarah~Jane Fashion is a place where style meets heart. We're passionate about curating beautiful, quality pieces from talented Australian and NZ designers that make you feel confident and unique. Come say hi and experience the difference! #OurStory #BoutiqueLife #SupportLocalDesigners"