Brand Tone

Educational, authoritative, empathetic, supportive, approachable, casual, results-driven, and confident, blending professionalism with relatable authenticity.

Brand Values

• •Holistic Healing
• •Education and Empowerment
• •Personalization
• •Authenticity
• •Efficacy and Results

Best Practices

• •Lead with Empathy, Follow with Expertise: Always start by acknowledging the customer's pain point (e.g., 'Frustrated with stubborn acne?'). Then, transition into your expert solution, explaining the 'why' behind it.
• •Weave in the 'Skin From Within' Philosophy: In all forms of content—from blog posts to social captions—connect the dots between lifestyle, diet, and skin health to reinforce your core brand value.
• •Use Sarah's Personal Story: Leverage the founder's journey from 'lost' and struggling to empowered and glowing. This authentic narrative is your most powerful marketing tool. Write in the first person ('I struggled...') to build a direct connection.
• •Showcase Social Proof and Results: Prioritize testimonials, before-and-after images, and media mentions (like Vogue). Let the results speak for themselves, framing them with confident, benefit-driven headlines.
• •Maintain a 'Professional Friend' Tone: Balance authoritative, scientific language with approachable, everyday words. Explain complex topics in a simple way, as if you're a knowledgeable friend giving trusted advice.

Social Perception

Perceived as a trusted expert, influencer, and tastemaker, offering high-end luxury services, and a source of hope for individuals with chronic skin conditions, though with a potential perception gap regarding service levels for non-celebrity clients.

Copy Examples

• •Is your gut health showing up on your skin? For years, I battled cystic acne that nothing could fix—until I looked within. The link between your gut and your skin is powerful. Swipe to learn three ways to support your skin from the inside out. #SkinFromWithin #HolisticAcneCare #GutHealth
• •Stop guessing with your skincare. Start seeing results. Book a virtual consultation for a personalized routine designed by celebrity esthetician Sarah Ford.
• •Tired of breakouts? Your skin transformation starts here.
• •From frustrated to flawless. ✨ This is the power of a personalized plan. Link in bio to book your journey! #SkincareTransformation #AcneExpert #BeverlyHillsFacial
• •This is one of my holy grails for a reason. If you want lips that feel as good as they look, this is it. Trust me, you'll be hooked from the first use. Shop all of Sarah's Favorites now.