Brand Tone

Educational & Informative, Passionate & Enthusiastic, Encouraging & Supportive, Personal & Relatable, Classic & Timeless, Detail-Oriented & Meticulous

Brand Values

• •Preservation of Craft (Heirloom Sewing)
• •Quality & Excellence
• •Creativity & Self-Expression
• •Education & Sharing Knowledge
• •Legacy & Timelessness
• •Community
• •Authenticity & Dedication

Best Practices

• •Maintain an Educational Core: Always aim to teach or inform, even in promotional content. Explain the "why" behind techniques or product choices, reinforcing expertise.
• •Embrace Storytelling: Share personal anecdotes, the history behind certain styles, or the journey of creating a piece. This resonates with the "legacy" and "personal" aspects of the brand.
• •Use Refined, Encouraging Language: Employ words that evoke quality, tradition, and beauty (e.g., "exquisite," "timeless," "delicate," "cherished"). Combine this with encouraging phrases that empower the user.
• •Visually Consistent Presentation: Ensure that all visuals (photos, videos) align with the classic, clean, and detail-oriented aesthetic observed on Instagram and the website.
• •Champion the "Why": Continuously connect back to the core values: preserving craft, creating legacies, and the joy of making something beautiful with one's own hands. This reinforces the passion and purpose behind Sarah Classic Sewing.

Social Perception

Expert & Knowledgeable, Inspirational & Motivational, Trusted Source, Dedicated & Hardworking, Niche Authority, Approachable

Copy Examples

• •Introducing 'The Evangeline Bonnet' – a timeless treasure you can create. ✨ Master delicate lace insertion and the sweet curve of a classic baby bonnet with our step-by-step video tutorial and premium kit. Let's sew a legacy, one beautiful stitch at a time. #SarahClassicSewing #HeirloomSewing #BabyBonnet #SewingLove #ClassicStyle
• •Unlock the Secrets of Heirloom Smocking. Journey with Sarah through intricate pleats and delicate stitches to craft breathtaking children's wear. Our new Masterclass Kit includes everything you need. Start creating heirlooms today!
• •💌 A Personal Note from Sarah + New Floche Braids Are Here!
• •Learn the art of the perfect pintuck! In today's tutorial, I'm sharing my tried-and-true methods for creating flawless pintucks that add a touch of classic elegance to any garment. Grab your finest batiste, and let's get sewing! All supplies available at sarahclassicsewing.com. Don't forget to subscribe for more heirloom techniques! #HeirloomTechniques #Pintucks #SewingTutorial
• •Begin your heirloom sewing journey with confidence. Our carefully curated Heirloom Starter Kit provides the exquisite fabrics, delicate laces, and essential notions Sarah personally recommends for creating your first treasured piece. Paired with our exclusive video guides, you'll be crafting timeless beauty in no time. What legacy will you sew?