Brand Tone

Authentic, creative, and approachable. Shaped by Sarah's personal story, like a direct conversation with the maker, passionate, relatable, and down-to-earth.

Brand Values

• •Handmade Craftsmanship
• •Quality Materials
• •Modern Classic Aesthetic
• •Functionality and Beauty

Best Practices

• •Always connect the brand back to Sarah's personal journey. Using phrases like "From Sarah's sketchbook" or "It all started when..." reinforces the authentic, human element that sets the brand apart.
• •Consistently use terms like "handcrafted," "meticulously made," "sterling silver," and "solid brass." This language justifies the price point and appeals to customers seeking an alternative to mass-produced items.
• •Write copy that is warm and relatable. Incorporate Sarah's voice by using slightly informal yet descriptive language (e.g., "really shiny things," "complaining about winter") to make the brand feel like a person, not a corporation.
• •Instead of just describing a necklace, describe the feeling of wearing it. Frame products as "effortlessly wearable," "understated," or "functional beauties." Explain how they fit into a customer's life as a "modern classic."
• •The clean, modern, and classic feel of the products should be mirrored in the copy. Keep sentences clear and uncluttered. This synergy between the visual identity and the brand voice creates a powerful and memorable brand experience.

Social Perception

Highly regarded artisan brand, perceived as a reliable source for well-made, beautiful gifts, underscored by consistent 5-star reviews and its legitimate contribution as a respected small business to the local creative economy.

Copy Examples

• •For the love of shiny things. ✨ Our new Spectra Hoops are handcrafted from sterling silver and hammered for a light-catching finish. Designed for effortless, everyday wear, because quality should be a part of your daily ritual. #HandmadeJewelry #ModernClassics #SarahCecelia
• •Modern Heirlooms, Made by Hand. Discover meticulously crafted jewelry and metal goods designed to be timeless, not trendy.
• •More than just a place for your keys, it's a small piece of functional art. Our Geo Key Ring is cast from solid brass, designed to develop a unique patina over time that tells its own story. A simple, beautiful upgrade to an everyday essential.
• •New from the studio: Pieces you'll live in.
• •It started with a worn-out necklace and a desire for something real. Sarah Cecelia Jewelry & Metal Goods was born from a passion for handcrafting beautiful, enduring pieces from gold, silver, and brass. From our D.C. studio to you, we create modern classics that are meant to last.