Brand Tone

Elegant and Sophisticated, Aspirational & Glamorous, Personal & Authentic, Nostalgic & Romantic, Conscious & Thoughtful

Brand Values

• •Sustainability & Eco-consciousness
• •Timeless Style & Quality
• •Individuality & Versatility
• •Authenticity & Storytelling
• •Appreciation for Beauty & Heritage

Best Practices

• •Embrace Elegant Storytelling: Weave narratives around the inspiration behind designs, the Bermudian lifestyle, the history of vintage finds, and the sustainable journey. Use evocative language that transports the audience.
• •Maintain a Sophisticated Visual Language: Ensure all imagery (website, social media, ads) aligns with the brand's elegant, sun-drenched, and slightly nostalgic aesthetic. High-quality photography is key.
• •Highlight Sustainability Authentically: Don't just state it; explain it. Talk about the biodegradable materials, the upcycled vintage fabrics, and the "why" behind these choices, rooted in Sarah's personal ethics. Avoid greenwashing by being transparent.
• •Engage Personally and Warmly: Reflect Sarah Bray-West's personal involvement and passion in customer interactions and social media engagement. A friendly, approachable yet sophisticated tone builds community.
• •Focus on Timelessness over Trends: While acknowledging seasons, emphasize the enduring appeal and versatility of the products. Copy should reinforce the idea of investing in pieces that will be cherished for years, aligning with the anti-over-consumption ethos.

Social Perception

Chic and Stylish, Sustainable Choice, Associated with Bermuda, Aspirational but Potentially High-Priced for Some, Founder-Driven, Positive Collaborations

Copy Examples

• •Instagram Post (Image: Woman on a sunny beach, hat ribbon gently blowing in the wind): Chasing the sun, wrapped in timeless elegance. Our palm leaf hats, adorned with hand-picked vintage ribbons, are more than an accessory – they're a whisper of Bermudian charm and a commitment to sustainable style. Find your signature.
• •Product Description (for a new vintage ribbon collection): Unearth a treasure from the past. Each ribbon in our 'Heirloom Collection' tells a story, carefully sourced and ready to transform your favorite Sarah Bray Bermuda sun hat. Because true style is unique, sustainable, and endlessly versatile.
• •Website "About Us" Snippet: Born from a love of sun-drenched days, island heritage, and the timeless allure of vintage, Sarah Bray Bermuda is a quiet rebellion against the disposable. We believe in beauty that endures, craftsmanship that speaks, and style that treads lightly on the earth.
• •Email Newsletter Subject Line: Inspired by Bermuda, Crafted for You: Discover New Arrivals (Body Snippet): Dreaming of island breezes and endless summers? Our latest collection of sun hats and hand-sewn vintage ribbons has arrived, each piece designed to bring a touch of Bermudian magic and sustainable luxury to your wardrobe.
• •Promotional Tagline for a Pop-Up Shop: Sarah Bray Bermuda: Sustainable Sun Hats. Vintage Soul. Modern Style. Meet the founder and discover your perfect hat at our exclusive pop-up.