Brand Tone

Aspirational yet Approachable, Sophisticated & Elegant, Authentic & Personal, Inspiring & Purposeful, Calm & Serene

Brand Values

• •Quality & Craftsmanship
• •Simplicity & Intentional Living
• •Beauty & Aesthetics
• •Authenticity & Connection
• •Inspiration & Empowerment
• •Natural & Sustainable (where possible)
• •Family & Community

Best Practices

• •Embody "Her Voice" Authentically: Write as if Sarah is personally sharing her insights and passions. Use "I" when appropriate, reflecting her personal curation and journey. Maintain a balance of warmth and sophistication.
• •Focus on "Intentional Living" and "Quiet Moments": Weave these core themes into product descriptions and storytelling. Highlight how products contribute to a more thoughtful, serene, and beautiful life, rather than just their functional aspects.
• •Emphasize Quality & Curation: Consistently use language that conveys the high quality of materials, craftsmanship, and the careful thought behind each curated item. Words like "hand-picked," "thoughtfully selected," "premium," and "artisanal" can be effective.
• •Maintain a Visually-Inspired Language: Use descriptive words that appeal to the senses and evoke the serene, stylish, and often nature-inspired aesthetic of the brand (e.g., "serene color palettes," "textured fabrics," "natural materials," "sun-drenched hues").
• •Inspire and Connect, Don't Just Sell: Frame copy around inspiring the customer to create their own beautiful spaces and live a more connected life. Foster a sense of community by acknowledging their shared values and aspirations.

Social Perception

Trusted Authority, Stylish & Inspirational, Curator of Quality, Relatable Entrepreneur, Associated with "Quiet Luxury", Canadian Connection

Copy Examples

• •Product (Home Decor - Candle): "Invite tranquility into your home with our Signature Santal & Vanilla Bean Candle. Hand-poured and crafted with an all-natural soy wax blend, this calming aroma evokes quiet moments and the simple beauty of a well-loved space. It's more than a scent; it's an invitation to pause and connect."
• •Email Subject Line (New Collection Launch): "Curated for You: Discover Sarah’s Latest Collection of Timeless Essentials."
• •Social Media Post (Apparel - Linen Shirt): "Embrace effortless style with our pure linen button-down. Designed for intentional living, its breathable comfort and timeless silhouette will carry you through serene mornings and relaxed evenings. Because true elegance lies in simplicity. #SarahBaeumlerLiving #IntentionalStyle #SimpleLuxury"
• •"Sarah Delivered" Box Teaser: "Imagine a beautifully curated selection of Sarah’s favorite discoveries, arriving at your doorstep. Each Sarah Delivered box is a personal invitation to infuse your life with more beauty, purpose, and those quiet moments that truly matter. What story will your next box tell?"
• •Website "About Us" Snippet: "The Sarah Baeumler brand is born from a passion for elevated design and intentional living. We believe that your surroundings should be a reflection of your journey, a sanctuary of calm and beauty. Each piece in our collection is thoughtfully curated or created to inspire a life well-lived, encouraging a deeper connection to your passions and the quiet moments that shape them."