Brand Tone

Playful & Joyful, Inclusive & Welcoming, Positive & Upbeat, Slightly informal and friendly, Passionate & Creative

Brand Values

• •Inclusivity & Gender Neutrality
• •Sustainability & Eco-consciousness
• •Quality & UK-Made
• •Joy & Positivity
• •Creativity & Design Excellence

Best Practices

• •Embrace Playful Positivity: Always inject a sense of fun, joy, and optimism into the language. Use vibrant adjectives and exclamations where appropriate.
• •Champion Inclusivity Explicitly and Implicitly: Continue to use phrases like "for kids and colour-loving grown-ups" and reiterate the "if you like it, it's for you" motto. Ensure imagery and examples are diverse and welcoming.
• •Keep it Casually Confident: Use clear, straightforward language that's friendly and approachable. Don't be afraid of contractions or slightly informal phrasing ("Hells no," "happy days!").
• •Highlight Core Values Naturally: Weave in mentions of sustainability (FSC-certified, plastic-free) and UK-made as positive attributes, not just checklist items. Make them part of the good news.
• •Let the Colour Shine Through Words: Use descriptive language that evokes the brightness and boldness of the designs. Think "bursting with colour," "ridiculously bright hues," "vibrant."

Social Perception

Loved for Color and Design, Appreciated for Inclusivity, Respected for Ethical Practices, Seen as High Quality and Unique, Positive Customer Experiences

Copy Examples

• •Warning: May cause extreme happiness! 🌈 Our new [Product Name] has just landed, bursting with all the Alphablots colour and joy you know and love. Gender-neutral? Heck yes! Made with love in the UK and wrapped in planet-friendly goodness? Always! Go on, brighten someone's day (or your own!). Link in bio. #Alphablots #NewCollection #JoyfulDesign #ColourLover #UKMade #SustainableStyle
• •Forget boring beige! Our Alphabet Art Print is here to jazz up any kid's room or colour-loving grown-up's space. A playful tumble of letters in a rainbow of ridiculously bright hues, it’s designed to spark little imaginations and maybe even help with those ABCs (no promises on the homework front!). Made with FSC-certified paper because we love our planet as much as we love colour. If you like it, it's for you!
• •Heads up, colour fans! 🎉 Our Treat Yourself (or someone else!) Sale is ON!
• •Say it LOUD and COLOURFUL! 💌 Our '[Card Name]' card is perfect for [Occasion]. No gender rules here, just pure, joyful vibes. Made in the UK and totally plastic-free. Because happy post shouldn't cost the earth. #Alphablots #GreetingCards #InclusiveDesign #EcoFriendly #BrightAndBold #UKMade
• •Meet Alphablots: where colour runs wild and boring is banished! Designer Sarah Lewis creates joyful, gender-neutral prints and gifts that are proudly made in the UK using sustainable materials. Pink for girls and blue for boys? Hells no! Alphablots is all about fun, inclusivity, and designs that make you smile. If you like it, it's for you!