Brand Tone

Introspective, Serene, and Passionate

Brand Values

• •Authenticity
• •Intuition over Analysis
• •Connection to Nature
• •Process and Discovery
• •Honoring Fleeting Moments

Best Practices

• •Use "I" and Personal Stories: Continue to write from a first-person perspective. Share the small moments, feelings, or memories that inspired a piece. This reinforces the value of authenticity and creates a stronger artist-collector bond.
• •Focus on "Feeling" and "Sensation": Use sensory and emotive language. Instead of just describing what a painting looks like, describe what it feels like. Use words like "serene," "vibrant," "calm," "energy," "harmony," and "echoes."
• •Highlight the Process, Not Just the Product: Talk about the materials ar the feel of linen, the "freeing and fun" process of scraping paint. This makes the art feel more tangible and special, justifying its value.
• •Connect to Core Values in Every Communication: Whether in a post or description, subtly tie the message back to key values like nature, authenticity, or intuition. This builds a strong, memorable brand identity.
• •Maintain a Calm and Unhurried Tone: Avoid aggressive sales language, excessive exclamation points, or time-pressure tactics. The tone should mirror the art's serene quality. Phrases like "There's no rush to finish a painting" can be adapted to the buying experience, fostering a sense of thoughtful consideration.

Social Perception

A dedicated, professional artist with a genuine and emotive practice, perceived as serious about her craft, fostering connection through personal communication, and creating abstract, emotional art that encourages viewers to find their own meaning.

Copy Examples

• •It started with a color, a feeling left over from a morning walk. This piece wasn't planned; it was discovered. Layers of acrylic and paper collage, each one a conversation until it felt complete. My hope is that it speaks to you, too. 'Whispers of Dawn,' now available on the website.
• •Inspired by the quiet chaos of the forest floor, 'Echoes of Color' is a journey into texture and emotion. This archival quality giclée print captures every subtle mark and layer of the original mixed-media painting. It as an invitation to pause, breathe, and find the beauty in what lies beneath. Bring the serenity of nature's palette into your home.
• •New from the studio: A story in shades of blue.
• •Art that honors the quiet moments. Discover abstract paintings to connect with your authentic self.
• •Sara Doolittle is an abstract mixed-media artist whose work is an intuitive exploration of emotion and nature. Transitioning from a career in global advertising, Sara now dedicates her practice to seeking balance and artful energy, allowing each painting to unfold as an open-ended conversation. Her work is a testament to the beauty of the authentic, unplanned process.