Brand Tone

Warm & Friendly, Heartfelt & Personal, Creative & Inspiring, Authentic & Appreciative, Community-Focused

Brand Values

• •Handcrafted Quality & Attention to Detail
• •Personalization & Customization
• •Customer Connection & Family
• •Local Craftsmanship
• •Creating Memories & Joy
• •Entrepreneurial Spirit & Resilience

Best Practices

• •Emphasize "Handmade" and "Personalized": Consistently highlight the handcrafted nature of the core product line and the joy of personalization. Use words like "handcrafted," "custom-made," "designed by you," "unique," "one-of-a-kind."
• •Use Warm, Inclusive, and Slightly Whimsical Language: Incorporate friendly, approachable, and heartfelt words. Terms like "love," "joy," "cherish," "celebrate," "special," "charming," "sparkle" fit the brand's personality.
• •Tell Stories (Brand and Customer): Share the brand's origin, the inspiration behind products, or how customers use products to celebrate milestones. This reinforces the personal connection and emotional value.
• •Focus on the "Why" Behind the Gift: Connect products to the emotions and events they represent – celebrating a new baby, a marriage, a family bond, or a holiday tradition.
• •Maintain a Tone of Gratitude and Community: Regularly express appreciation for customers and the team. When appropriate, highlight local roots and community connections.

Social Perception

High Customer Satisfaction, Go-To for Personalized & Unique Gifts, Appreciation for Craftsmanship, Positive In-Store & Online Experience, Trusted & Established Local Business, Community Contributor

Copy Examples

• •Welcome your little star with a keepsake as unique as they are. Handcrafted with love in our Illinois workshop, personalize this wooden ornament to celebrate their arrival and cherish the memory for years to come. It's more than an ornament; it's a little piece of your heart.
• •Home is where your story begins. Let us help you tell it beautifully. Design your own family name sign with our handcrafted wooden letters and charming accents. A perfect touch for your own nest or a heartfelt gift that says 'family' like nothing else.
• •The magic of the holidays is in the moments we create together! ✨ From our family workshop to your home, each personalized ornament is crafted with a dash of glitter and a whole lot of love. Come visit us in-store or online to find (or create!) the perfect piece to make your season sparkle. What traditions are you celebrating this year? #SaraBooCreek #HandmadeHolidays #PersonalizedGifts #CreatingMemories
• •It all started with a dream and a basement workshop! For over 20 years, SaraBoo Creek has been lovingly handcrafting personalized treasures that help you celebrate life's special occasions. We believe every gift should tell a story, and we're honored to be a small part of yours. Thanks for being part of the SaraBoo family!
• •Made with ❤️, Just for You! Discover Unique Personalized Gifts Inside.