Brand Tone

Knowledgeable, Traditional, and Community-Oriented

Brand Values

• •Legacy and Tradition
• •Quality and Variety
• •Customer Focus
• •Passion for Music
• •Expertise

Best Practices

• •Embrace Your Heritage: Consistently weave in the brand's long history (since 1979) and its connection to musical traditions, especially Indian classical music, to reinforce authority and trust.
• •Speak with Knowledge and Passion: Use language that reflects a deep understanding of music and instruments. Share insights, tips, and the stories behind instruments to engage enthusiasts.
• •Foster a Sense of Community: Address your audience as fellow music lovers. Use inclusive language, feature customer stories (with permission), and promote engagement.
• •Maintain a Respectful and Helpful Demeanor: While showcasing expertise, ensure the tone is approachable and supportive, aiming to assist customers in their musical endeavors. This is particularly important to address the mixed feedback on staff interaction.
• •Balance Tradition with Modernity: While highlighting heritage, also showcase your range of contemporary (Western) instruments and modern services to appeal to a broad audience. Ensure the language feels current yet respectful of musical roots.

Social Perception

Generally Positive: Saptaswara Musicals is largely perceived as a reputable and established store with a comprehensive selection of instruments, particularly in Chennai. They are seen as a key destination for both Indian and Western instruments.

Copy Examples

• •Headline: Experience the Soul of Music. Since 1979. Body: For over four decades, Saptaswara Musicals has been the heart of Chennai's music scene. From the timeless strings of the veena to the vibrant tones of a new guitar, discover instruments that resonate with your passion. Visit us and continue your musical journey. #SaptaswaraLegacy #MusicStoreChennai
• •Headline: Your Music. Our Expertise. Body: Choosing the right instrument is a symphony in itself. At Saptaswara, our knowledgeable team is here to guide you, whether you're a budding artist or a seasoned maestro. Find the perfect harmony between quality, tradition, and your unique sound. #MusicalInstruments #ExpertAdvice #IndianMusic #WesternMusic
• •Headline: More Than a Store, It's a Community. Body: Saptaswara Musicals is proud to support generations of musicians. We offer not just instruments, but a space to connect, learn, and share the joy of music. Follow us for upcoming workshops, artist features, and more! #MusicCommunity #ChennaiMusicians #SaptaswaraFamily
• •Headline: The Seven Notes, Endless Possibilities. Body: Inspired by the 'Saptaswara' – the seven fundamental notes of music – we offer a world of instruments to explore. From classical traditions to contemporary sounds, find everything you need to express your unique melody. What story will your music tell? #Saptaswara #MusicalJourney #FindYourSound
• •Headline: Quality Instruments for Every Musician. Body: At Saptaswara Musicals, we believe every musician deserves an instrument that inspires. We carefully curate our collection of Indian and Western instruments, ensuring quality and authenticity. Explore our range online or in-store. #QualityMusicGear #MusiciansChoice #ChennaiMusicShop