Brand Tone

approachable, knowledgeable, practical, and community-oriented

Brand Values

• •Expertise & Credibility: The brand is built on the extensive field experience of its owner, Jacob Rogers, a certified arborist. This lends authenticity and trust to the products offered.
• •Practicality & Utility: Sappy Supplies aims to provide products that are genuinely useful and necessary for tree work professionals ("bring you what you need to get your sappy job done").
• •Community Focus: There is a strong emphasis on connecting with and supporting the arborist community through informative content, giveaways, and products developed with their needs in mind.
• •Quality: While not explicitly stated as a "luxury" brand, the focus on professional-grade tools and recommendations from an experienced arborist implies a commitment to quality and reliability.
• •Growth & Responsiveness: The statement "Sappy Supplies is an ever growing company" and the call for customers to request items they don't see suggests a commitment to evolving and meeting customer demands.

Best Practices

• •Speak the Language of Your Audience: Use terminology and references that resonate with arborists and tree care professionals. Avoid overly corporate jargon. Keep it authentic to the field.
• •Leverage Expertise (Authentically): Ground your copy in real-world experience and knowledge. If a product is recommended, explain why from a practical standpoint, just as Jacob Rogers does in his videos.
• •Maintain an Approachable & Helpful Demeanor: Even when discussing technical gear, keep the tone friendly and supportive. Encourage questions and interaction, reinforcing the community aspect.
• •Focus on Benefits and Solutions: Highlight how products solve specific problems or make the "sappy job" easier, safer, or more efficient for the professional.
• •Be Consistent Across All Channels: Whether it's the website, social media, or email, the voice should feel like it's coming from the same knowledgeable and passionate source, deeply connected to the arborist community.

Social Perception

generally perceived positively within its niche community of arborists and tree care enthusiasts. Customers appear to trust the product recommendations and offerings because they come from someone who actively uses and tests such gear. The brand is seen as a reliable source for specialized arborist supplies.

Copy Examples

• •Stop wrestling with stubborn tree sap! Our new Sappy Soap is field-tested by pros like you to cut through the stickiest situations. Grab a bar and clean up your act! #SappySupplies #ArboristLife #TreeCareTools
• •When you're up in the canopy, trust is everything. This [Rope Name] has been our go-to for its unbeatable durability and smooth handling, even on the toughest climbs. Recommended by Guilty of Treeson himself – because your safety and efficiency are what matter. Get yours and feel the difference. #ClimbingGear #TreeClimbing #ProfessionalArborist
• •Gear Up & Get Sappy! Monthly Giveaway + Pro Tips Inside! *(Body Excerpt):* Hey [Customer Name], Jacob here. We're always looking for ways to make your work safer and more efficient. This month, we're giving away a [Prize Name]! Plus, check out my latest video on [Topic] for some quick tips you can use on your next job. Stay safe out there!
• •Sappy Supplies isn't just a store; it's an extension of years spent in the field, getting the job done. Founded by arborist Jacob Rogers (you might know him as Guilty of Treeson!), we stock the gear we trust, the tools that work, and the knowledge to back it up. We're here to help you tackle every sappy job with confidence. Got a question or need something specific? Let us know – we're always growing to serve you better.
• •Knowledge is as crucial as your sharpest saw. That's why we stock essential reads like [Book Title] by [Author]. It's packed with the kind of wisdom that only comes from experience. Level up your skills and understanding. #ArboristEducation #TreeWork #SappySuppliesKnows