Brand Tone

Aspirational, quality-focused, premium, trustworthy, professional, and enabling.

Brand Values

• •Quality
• •Ethical Sourcing
• •Customer Empowerment
• •Inclusivity

Best Practices

• •Use Premium Language Consistently
• •Highlight Core Values in Communication
• •Showcase, Don't Just Tell
• •Address the Negative Perception Proactively
• •Maintain Visual Cohesion

Social Perception

Mixed, with positive testimonials for product quality (especially styling tools) but significant negative reviews concerning customer service and product reliability, indicating a gap between the brand's promise and its operational execution.

Copy Examples

• •Unlock your hair's potential. Our Professional Titanium Flat Iron isn't just a tool; it's your partner in crafting endless styles with salon-grade perfection. Shine on. #SapphireHair #ProfessionalStyling #HairGoals
• •Volume, length, and confidence. Our 100% Remy human hair extensions are ethically sourced and flawlessly crafted to blend naturally with your own hair. Discover your perfect match and elevate your look today. Shop now for free shipping in Canada.
• •✨ Your Exclusive Access to Salon-Quality Styling ✨ Don't just style your hair—transform it. See our latest arrivals inside.
• •Ethically Sourced, Expertly Crafted. The Highest Quality Remy Hair Extensions and Tools, Delivered to You.
• •Cut Your Drying Time, Not Your Hair's Health. Engineered for power and designed for care. The Sapphire Professional Blow Dryer reduces drying time by up to 70%, leaving your hair soft, voluminous, and protected. With three temperature settings and included diffuser and concentrators, you have complete control to achieve a flawless, salon-finish blowout every time.