Brand Tone

Friendly, Approachable, Passionate, Enthusiastic, Playful, Creative, Helpful, Caring, Community-Oriented

Brand Values

• •Handmade Quality & Craftsmanship
• •Uniqueness & Individuality
• •Customer Happiness & Satisfaction
• •Accessibility (for sensitive ears)
• •Passion & Creativity
• •Support for Small Businesses
• •Transparency

Best Practices

• •Always Use a Personal & Friendly Voice: Address customers warmly (e.g., \"Hello lovelies,\" \"you beauties,\" \"your ears' new best friends\"). Share the \"why\" behind the brand – the passion and the personal story.
• •Highlight the \"Handmade with Love\" Aspect: Consistently emphasize that items are designed and made by Sapphire (and Shantia), in small batches, ensuring uniqueness and quality craftsmanship. Use words like \"lovingly crafted,\" \"hand-painted,\" \"made with care.\"
• •Emphasize Benefits for Sensitive Ears: Regularly mention the use of hypoallergenic, nickel-free materials like surgical steel and sterling silver options. This is a key differentiator and value proposition.
• •Be Enthusiastic & Playful: Let the passion for colours, designs, and the creative process shine through. Use vibrant language and emojis where appropriate (especially on social media) to match the product aesthetic.
• •Foster Community & Interaction: Encourage engagement by asking questions, featuring customer photos (with permission), and sharing behind-the-scenes content. Respond to comments and messages with the same friendly and helpful tone.

Social Perception

Loved for Unique & Beautiful Designs, Trusted for Quality & Sensitive Skin Solutions, Seen as a Friendly & Personal Business, Appreciated for Good Customer Service, Growing & Reputable

Copy Examples

• •Instagram Post (New Collection): \"Hello, sparkle! ✨ Our brand NEW collection of hand-painted pretties just dropped! Each pair is lovingly crafted in our Norwich studio, made in super small batches so you get something truly YOU. Lightweight, oh-so-comfy, and perfect for even the most sensitive ears. Which unique design will you fall for? Tap the pic to shop or find your new faves on sapphirefrills.com! #HandmadeEarrings #SapphireFrills #UniqueJewellery #StatementEarrings #SensitiveEars\"
• •Product Description (Website): \"Meet your ears' new best friends! These [Product Name, e.g., 'Sunny Bloom Dangles'] are designed and handmade with oodles of love and care by Sapphire. We use [Material, e.g., 'lightweight polymer clay'] and hypoallergenic surgical steel posts, because happy ears make happy people! Perfect for adding a pop of [Color/Style, e.g., 'sunshine yellow'] to your day or gifting a little handmade joy. Approx. [Size]. P.S. We make these in tiny batches, so each pair has its own unique charm!\"
• •Facebook Ad (Targeting local event): \"Norwich, get ready to sparkle! ✨ Sapphire Frills is popping up at [Event Name] on [Date]! Come say hi, browse our latest handmade earring designs (all hypoallergenic & nickel-free!), and find the perfect unique accessory to brighten your day. We can't wait to see your lovely faces! Find us at [Stall Location/Details]. #SapphireFrillsInNorwich #HandmadeJewellery #NorfolkEvents #SupportSmallUk\"
• •Email Newsletter Snippet (Brand Story/Value): \"Did you know? Sapphire Frills was born from a desire to create beautiful, statement earrings that *everyone* can enjoy – especially those with sensitive ears (like our founder's mum and sister!). That's why we're so passionate about using hypoallergenic materials and crafting each piece by hand with extra love. It’s more than just jewellery to us; it's about making you feel fabulous and confident! ❤️ Explore our story and our latest happy-ear designs: [Link to About Us/Shop]\"
• •TikTok Video Idea Caption (Behind-the-Scenes): \"Little bit of studio magic today! ✨ Watch how these [Type of earring, e.g., 'Rainbow Leopard Studs'] come to life. So much love (and glitter!) goes into every single pair. What design should I make next? Let me know in the comments! 👇 #HandmadeProcess #PolymerClayEarrings #StudioLife #SapphireFrills #CreativeBiz\"