Brand Tone

Inclusive and Affirming, Empowering and Celebratory, Community-Focused and Friendly, Playful and Relatable, Passionate and Sincere

Brand Values

• •Inclusivity
• •Empowerment
• •Community
• •Visibility and Representation
• •Quality and Style
• •Authenticity

Best Practices

• •Always Lead with Inclusivity: Use gender-neutral language where appropriate and ensure messaging welcomes the full spectrum of sapphic identities. Avoid assumptions and embrace diversity in your examples and visuals.
• •Emphasize "Community" and "Connection": Frame products and messages not just as items for sale, but as tools for connection, visibility, and belonging within the broader sapphic community. Use words like "we," "us," "together."
• •Speak Authentically and Passionately: Let the genuine care for the community shine through. Share the "why" behind the brand and its products. Avoid overly corporate or impersonal language.
• •Balance Empowerment with Playfulness: While the core message is empowering, don't be afraid to incorporate humor, relatable experiences, and a lighter tone where appropriate, especially on platforms like Instagram and TikTok. This makes the brand more approachable.
• •Create a "Voice Guide" Snippet: Develop a short internal guide with key phrases, "do's and don'ts," and examples of your brand voice. This helps ensure anyone writing copy (now or in the future) understands and can replicate the established tone consistently. For example: * Do: Use affirming language, celebrate identity, foster connection, be sincere. * Don't: Be exclusionary, use jargon without explanation, sound generic, lose the personal touch. * Key Phrases: "Wear your pride," "Celebrate you," "Our community," "Feel seen."

Social Perception

A Safe and Supportive Space, A Source of Pride, Community-Oriented, Authentic and Genuine, A Go-To for Sapphic-Themed Apparel

Copy Examples

• •Wrap yourself in pride and comfort! ✨ Our new [Product Name] is more than just a piece of clothing – it's a statement of love, a symbol of community, and a reminder that you are beautifully, wonderfully you. Who’s ready to rock their sapphic spirit? 👇 #SapphicSociety #WearYourPride #SapphicLove #LGBTQFashion #CommunityLove
• •Happy #SapphicVisibilityWeek! 💖 This week, and every week, we celebrate the incredible diversity and strength of our community. Share one thing that makes you proud to be sapphic in the comments below. Let's lift each other up! 👇 #WeAreSapphic #SapphicPride #Community #LoveIsLove #Empowered
• •Sapphic Society: Wear Your Story. Celebrate Your Identity. Find apparel that speaks to your heart and connects you to a vibrant community. Shop with pride.
• •💌 A little love from Sapphic Society + New Arrivals You’ll Adore! (Body Snippet): Hey, lovely! We're so excited to share our latest collection, designed with you in mind. Because at Sapphic Society, we believe in celebrating every shade of sapphic. Come find your new favorite piece and wear it with pride. ✨
• •Caption: From 'is she...you know? 🤔' to 'YES, SHE IS! 🏳️‍🌈' Our gear speaks your language. 😉 #SapphicSociety #QueerJoy #SubtlePride #LoudAndProud #WLW